The iSource initiative will be fueled by the insights of Dr. Clotaire Rapaille, internationally known marketing and behavioral science expert and author of the nationally bestselling book, The Culture Code. Using a unique blend of biology, cultural anthropology, psychology, and learning theories, Dr. Rapaille delivers "archetype discoveries" that reveal why people behave the way they do. More than 50 of the Fortune 100 companies, including Procter & Gamble, Kellogg Company, Pepsi, Unilever, L'Oreal, Boeing and IBM have engaged Dr. Rapaille to provide critical insights on their products and marketing strategies. Additionally, Dr. Rapaille is an expert in media and new media, including decoding the global collective unconscious created by the Internet and how mobile digital technology impacts behaviors and creates new mental codes.
For iSource, Dr. Rapaille will explore the underlying factors that motivate people to pursue healthy behaviors. Dr. Rapaille said, "I deeply believe that iSource has created a new media which will transform all health issues in the future."
A prototype of the iSource platform is in development and is expected to be piloted by the end of the year. To learn more, contact Wick Rudd, EVP of Business Development at 401-619-2834 or firstname.lastname@example.org.
About inVentiv Health
inVentiv Health, Inc. (Nasdaq: VTIV) is an insights-driven global healthcare leader that provides dynamic solutions to deliver customer and patient success. inVentiv delivers its customized clinical, sales, marketing and communications solutions through its four core business segments: inVentiv Clinical, inVent
|SOURCE iSource Networks|
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