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iSource Networks Partners with inVentiv Health to Develop New Technology Platform for Reaching Healthcare Consumers
Date:7/20/2009

NEWPORT, R.I., July 20 /PRNewswire/ -- iSource Networks, a company focused on improving patient-driven self-care, announced today that it will partner with inVentiv Health, the leading provider of commercialization solutions to the healthcare industry, to develop an innovative new technology platform that will connect people with the resources and information they need to better manage their health. The platform will be designed to empower consumers to access individualized health information in an on-demand setting, while protecting their privacy.

"Medical and health-related topics are consistently among the most searched subjects on the Internet," said Janet Johnson Smith, CEO of iSource Networks. "Yet, when presented with an opportunity to request information from a healthcare source by registering online, 70 percent of users will opt out rather than share their personal information. iSource Networks is intently focused on developing a solution to fulfill the need for truly personalized health information, while still providing the anonymity that consumers crave. We are thrilled to have inVentiv Health as our exclusive partner in this effort because they bring unparalleled experience in communicating with healthcare providers and consumers."

"The technology platform that iSource is developing is more than simply a new approach for connecting with and engaging consumers on health issues," said Tammy Fischer, President of GSW Worldwide - New York, the inVentiv Health company that is leading the partnership with iSource. "It is an asset that will advance the self management of healthcare and, ultimately, support better patient outcomes and lower healthcare costs. We are very excited to be supporting this innovative endeavor."

As part of the agreement, inVentiv Health will collaborate with iSource to develop content for the platform. The company also will manage client programs for healthcare businesses that want to use these tools to build stronger relationships with customers.

The iSource initiative will be fueled by the insights of Dr. Clotaire Rapaille, internationally known marketing and behavioral science expert and author of the nationally bestselling book, The Culture Code. Using a unique blend of biology, cultural anthropology, psychology, and learning theories, Dr. Rapaille delivers "archetype discoveries" that reveal why people behave the way they do. More than 50 of the Fortune 100 companies, including Procter & Gamble, Kellogg Company, Pepsi, Unilever, L'Oreal, Boeing and IBM have engaged Dr. Rapaille to provide critical insights on their products and marketing strategies. Additionally, Dr. Rapaille is an expert in media and new media, including decoding the global collective unconscious created by the Internet and how mobile digital technology impacts behaviors and creates new mental codes.

For iSource, Dr. Rapaille will explore the underlying factors that motivate people to pursue healthy behaviors. Dr. Rapaille said, "I deeply believe that iSource has created a new media which will transform all health issues in the future."

A prototype of the iSource platform is in development and is expected to be piloted by the end of the year. To learn more, contact Wick Rudd, EVP of Business Development at 401-619-2834 or wickrudd@isourcenetworks.com.

About inVentiv Health

inVentiv Health, Inc. (Nasdaq: VTIV) is an insights-driven global healthcare leader that provides dynamic solutions to deliver customer and patient success. inVentiv delivers its customized clinical, sales, marketing and communications solutions through its four core business segments: inVentiv Clinical, inVentiv Communications, inVentiv Commercial, and inVentiv Patient Outcomes. inVentiv Health's client roster is comprised of more than 350 leading pharmaceutical, biotech, life sciences and healthcare payor companies, including all top 20 global pharmaceutical manufacturers. For more information, visit www.inventivhealth.com.

About iSource Networks

iSource Networks, LLC is an innovative new media company led by a team of industry leaders from the worlds of healthcare, technology, psychology, and communications providing mass one-on-one communications that better connect and more dynamically engage consumers with trusted resources. For more information, visit www.isourcenetworks.com.


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