MEDFORD, Mass. and HEIDELBERG, Germany, March 10 /PRNewswire/ -- febit holding gmbh today announced the appointment of Michelle Lyles, Ph.D., to the newly created position of vice president, marketing and sales. She will be based in febit inc.'s U.S. headquarters, which is located near Boston in Medford, Mass.
Lyles will manage the US marketing and sales initiatives for febit's genomics technology products and services. These initiatives will include the company's launch of the Geniom(R) RT Analyzer, a fully automated instrument for the hybridization, washing, staining and scanning of microarrays, in the second quarter of this year.
"This is an exciting phase for febit, with the upcoming launch of the Geniom RT Analyzer," said Cord. F. Staehler, president and CEO of febit. "The addition of Michelle to the growing febit team is an important step -- in expanding our presence in the USA, the world's most important market for innovative genomics research products and services."
Lyles has extensive sales and marketing experience in the life sciences industry. Prior to joining febit, she was director of sales with Sigma-Aldrich Corp.'s research biotechnology business unit, where she successfully grew key businesses, built the sales team and created sales processes. Before this, Lyles was vice president of sales and marketing with Genospectra Inc. Earlier in her career, she was a technology manager for high-throughput screening (HTS) systems with PerkinElmer Inc., and product manager for the BioChip Array and sales development manager for HTS assay platforms with Packard Biosciences Co.
"I am thrilled to help bring febit's technology offering to full fruition by putting it in the hands of the life sciences research community," said Lyles. "febit's pioneering technology and team of highly experienced scientists position the company as a leader in genomics."
Lyles earned her Ph.D. in biochemistry at Baylor College of Medicine
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