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deCODE Launches deCODEme(TM)
Date:11/16/2007

The company that has led in the discovery of genes that confer risk of common diseases is empowering individuals to explore their own genome

Webcast to be held at 9 AM EST

REYKJAVIK, Iceland, Nov. 16 /PRNewswire-FirstCall/ -- deCODE genetics (Nasdaq: DCGN) today announced the launch of deCODEme(TM), a pioneering service that enables individuals to get a detailed look at their own genome.

Through your subscription to deCODEme(TM), you can learn what your DNA says about your ancestry, your body --traits such as hair and eye color-- as well as whether you may have genetic variants that have been associated with higher or lower than average risk of a range of common diseases. This information will be continually updated as new discoveries are made.

Subscribers will create a secure password-controlled personal account. Just a few weeks after sending in a simple cheek swab, customers will receive expert analysis of more than a million key variants across their genome, accessible through an easy-to-use and intuitive user interface.

With deCODEme(TM), your DNA is in the hands of a global leader in human genetics. In more than a decade of pioneering research, deCODE has analyzed the genomes of hundreds of thousands of people from around the world, developing an unrivalled track record in gene discovery, in systems for genetic analysis, as well as data and privacy protection. deCODEme(TM) puts this expertise to work for you. The introductory promotional price of a subscription to deCODEme is $985. Starting today, deCODEme(TM) is accepting subscription orders and we will be soliciting feedback from these first customers to optimize the service experience. To learn more about de
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SOURCE deCODE genetics
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