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avVaa World Health Care Products Inc. Announces Second DRTV Test Week
Date:10/1/2009

LUMBY, BC, Oct. 1 /PRNewswire-FirstCall/ - avVaa World Health Care Products Inc. (Pink Sheets: AVVH), a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products, announced that they will be launching their second test run of Neuroskin(R) Psoriasis Relief DRTV commercials the week of October 5, 2009.

avVaa World Health Care Products will launch a two week DRTV test run for Neuroskin(R) Psoriasis Relief beginning the week of October 5, 2009. The first week will feature a 2 minute soft offer commercial, and the second week will feature a 2 minute hard offer commercial. While the hard offer displays the product price of $34.95, the soft offer displays no price. Each offer has benefits and drawbacks, and the test will help determine which one produces the best sales.

"With the hard offer, the price is given up front, and many customers like that," stated Lorie Campbell-Farley, President and Chief Operating Officer. "But those customers may only purchase one unit, because their cost expectation was set when watching the commercial. A soft offer will generate more inquiries, and customers may be more easily upsold, however some callers will end the conversation when they find out the price. The goal is to find which offer works best with Neuroskin(R)."

The DRTV commercials are in infomercial format. Over 50 commercials will run each week, most being 2 minutes long. "Synergixx is working with the networks to get us additional free spots for 60 and 30 second commercials," commented Mrs. Campbell-Farley. To facilitate this, Creative Bube Tube has added a 30 second DRTV commercial to Neuroskin's(R) DRTV repertoire.

"With our first media test, we were able to work out the kinks in our processes and in vendor communications. We took what we learned and made the changes that were needed, such as changing media buyers, adding echeck, and streamlining our
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SOURCE avVaa World Health Care Products
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