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avVaa World Health Care Products Inc. Announces DRTV Test Television Stations
Date:10/2/2009

LUMBY, BC, Oct. 2 /PRNewswire-FirstCall/ - avVaa World Health Care Products Inc. (Pink Sheets: AVVH), a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products, announced the stations that will feature their Neuroskin(R) Psoriasis Relief DRTV commercial during the two week media test.

avVaa World Health Care Products Inc. is launching a two week DRTV media test run for Neuroskin(R) Psoriasis Relief beginning the week of October 5, 2009. Over one hundred 120, 60, and 30 second commercials will be run during the two week period. The following stations will host a total of 102 scheduled commercials:

    Bloomberg - 3
    Chiller - 5
    CLTV - 16
    Gameshow - 2
    History International - 6
    Military Channel - 7
    New England Cable News - 15
    Ovation - 20
    Sleuth - 7
    Tennis - 11
    THIS TV - 4
    Universal Sports - 6

avVaa's media buyer has also negotiated a number of free 60 second commercials on the same stations. These free commercials are not scheduled in advance, but are expected to total an additional 30 to 40 commercials over the two week period. This will expand avVaa's Neuroskin Psoriasis Relief DRTV test run by about 20% at no additional charge.

The channels chosen for the media test have a subscriber base of 380 million households. National channels were chosen for their large subscriber base and preferred demographic. Regional channels chosen can offer the commercials at a higher frequency. The majority of the commercials will be shown in the daytime.

avVaa President and Chief Operating Officer Lorie Campbell-Farley confirmed that all support systems are ready for the media test. "Our credit card processing, call center and website are all up and running smoothly. Our distribution company has nearly 17,000 bottles of Neuroskin Psoriasis Relief on site. We're set to take off running."

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SOURCE avVaa World Health Care Products
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