Navigation Links
Yongye International Announces Branded Store Network Increases Over 40% to 5,000 Stores
Date:8/3/2009

BEIJING, Aug. 3 /PRNewswire-Asia-FirstCall/ -- Yongye International, Inc. (OTC Bulletin Board: YGII; "Yongye" or the "Company"), a leading developer and distributor of Shengmingsu branded plant and animal nutrient products located in the People's Republic of China, today announced that the number of independently owned, branded stores selling Yongye's Shengmingsu branded products increased to approximately 5,000 as of June 30, 2009, up from 3,500 as of the period ended March 31, 2009.

Yongye's network of branded stores are integral to the unique marketing strategy that has allowed the company, working with its distribution partners, to rapidly penetrate the rural market and promote strong brand recognition for Yongye and the benefits to farmers of using Shengmingsu to enhance crop yields and improve their incomes.

The Company's distributors work with each store owner to feature Yongye products in a prominent fashion, display brochures and advertisements for Company products, and transform the store front to prominently feature Yongye's brand name so it is highly visible from the street. Yongye branded stores are supported by intensive banner advertising and product support at the village level that drive awareness among farmers of Yongye's products and drive increased traffic to the independently-owned stores.

The Company attributes much of the increased demand for its Shengmingsu branded products to its successful marketing strategies, tightly integrated advertising campaigns and effective branding efforts across its channels. Yongye promotes its products nationally and regionally through activities such as national commercials on CCTV-7, China's national agriculture television channel, and local agriculture television channels and newspapers.

"The rapid growth in our branded store network in 2009 reflects the success of our channel partner training and development programs and our coordinated efforts with our distributors to flood targeted market areas with world-class advertising. This process is creating a 'push-pull' effect which drives penetration into the farming communities while also pulling product through the channel," said Mr. Zishen Wu, CEO of Yongye International, Inc. "Our goal is to get the product into the hands of more and more farmers so they can benefit from the use of Shengmingsu and we are accomplishing this. We are confident that the sales of our product will increase as the farmers have the opportunity to directly experience the dramatic impact on crop yields and quality they can achieve from applying our product."

Each distributor sources successful, independently owned stores within their assigned territories that have typically been in existence for many years and sell a variety of agricultural input products. Yongye does not execute any direct agreements with the store owners and the distributors are responsible for bearing the expense of village-level branding, training and advertising following Yongye's guidelines.

About Yongye International, Inc.

Yongye International, Inc., headquartered in Beijing, is engaged in the distribution and sales of fulvic acid based nutrients for plants and animals. The Company's patent pending processes and proprietary formulas allow it to create products that increase crop yields and improve the health of livestock. Its sole operating subsidiary, Yongye Nongfeng Biotechnology Company, Ltd., is located in Inner Mongolia, People's Republic of China. The Company sells its products through distributors in ten provinces throughout China.

Safe Harbor Statement

This press release contains certain statements that may include "forward-looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involving known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including the risk factors discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on the SEC's website ( http://www.sec.gov ). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these risk factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

    For more information, please contact:

    Yongye International, Inc.
     Mr. Larry Gilmore-VP of Corporate Strategy
     Tel:   +86-8232-8866 x8880
     Email: larry.gilmore@gmail.com

    CCG Investor Relations, Inc.
     Mr. Crocker Coulson, President
     Tel:   +1-646-213-1915 (New York)
     Email: crocker.coulson@ccgir.com
     Web:  http://www.ccgirasia.com

'/>"/>
SOURCE Yongye International, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related biology technology :

1. Yongye Biotechnology International Receives License to Manufacture Products
2. Yongye Biotechnology International Raises $ 9.0 Million In Private Placement, Raises Guidance
3. Yongye Biotechnology Distributor has Record Breaking Single Store Sales Day
4. Yongye Biotechnology Announces Preliminary Results for its Fiscal Quarter Ended March 31, 2009
5. Yongye Biotechnology Appoints New Chief Financial Officer
6. Yongye Biotechnology Announces Preliminary Results for Fiscal Year 2008
7. Yongye Biotechnology to Host Virtual Retail Road Show to Provide Overview of the Company in English and Mandarin
8. Yongye Biotechnology International to Expand its Network of Branded Stores
9. Yongye Biotechnology to Present at Roth Conference
10. Yongye Biotechnology Announces Record Third Quarter Results
11. Yongye Biotechnology to Present at Roth Capital China Comes to Vegas Conference
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/12/2017)... ... 12, 2017 , ... DuPont Pioneer and recently formed CasZyme, ... into a multiyear collaboration to identify and characterize novel CRISPR-Cas nucleases. The goal ... editing across all applications. , Under the terms of the agreement, Pioneer will ...
(Date:10/12/2017)... , ... October 12, 2017 ... ... has launched Rosalind™, the first-ever genomics analysis platform specifically designed for life ... Named in honor of pioneering researcher Rosalind Franklin, who made a major ...
(Date:10/11/2017)... ... October 11, 2017 , ... ComplianceOnline’s Medical Device Summit is back ... 8th June 2018 in San Francisco, CA. The Summit brings together current and former ... CEOs, board directors and government officials from around the world to address key issues ...
(Date:10/11/2017)... ... October 11, 2017 , ... Disappearing forests and increased emissions are the ... million people each year. Especially those living in larger cities are affected by air ... one of the most pollution-affected countries globally - decided to take action. , “I ...
Breaking Biology Technology:
(Date:4/19/2017)... , April 19, 2017 ... its vendor landscape is marked by the presence of ... is however held by five major players - 3M ... these companies accounted for nearly 61% of the global ... leading companies in the global military biometrics market boast ...
(Date:4/13/2017)... MONICA, Calif. , April 13, 2017 ... New York will feature emerging and evolving ... Summits. Both Innovation Summits will run alongside the expo ... of speaker sessions, panels and demonstrations focused on trending ... coast,s largest advanced design and manufacturing event will take ...
(Date:4/11/2017)... Research and Markets has announced the addition ... their offering. ... tracking market to grow at a CAGR of 30.37% during the ... 2017-2021, has been prepared based on an in-depth market analysis with ... its growth prospects over the coming years. The report also includes ...
Breaking Biology News(10 mins):