BEIJING, Aug. 3 /PRNewswire-Asia-FirstCall/ -- Yongye International, Inc. (OTC Bulletin Board: YGII; "Yongye" or the "Company"), a leading developer and distributor of Shengmingsu branded plant and animal nutrient products located in the People's Republic of China, today announced that the number of independently owned, branded stores selling Yongye's Shengmingsu branded products increased to approximately 5,000 as of June 30, 2009, up from 3,500 as of the period ended March 31, 2009.
Yongye's network of branded stores are integral to the unique marketing strategy that has allowed the company, working with its distribution partners, to rapidly penetrate the rural market and promote strong brand recognition for Yongye and the benefits to farmers of using Shengmingsu to enhance crop yields and improve their incomes.
The Company's distributors work with each store owner to feature Yongye products in a prominent fashion, display brochures and advertisements for Company products, and transform the store front to prominently feature Yongye's brand name so it is highly visible from the street. Yongye branded stores are supported by intensive banner advertising and product support at the village level that drive awareness among farmers of Yongye's products and drive increased traffic to the independently-owned stores.
The Company attributes much of the increased demand for its Shengmingsu branded products to its successful marketing strategies, tightly integrated advertising campaigns and effective branding efforts across its channels. Yongye promotes its products nationally and regionally through activities such as national commercials on CCTV-7, China's national agriculture television channel, and local agriculture television channels and newspapers.
"The rapid growth in our branded store network in 2009 reflects the
success of our channel partner training and development programs and
|SOURCE Yongye International, Inc.|
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