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BEIJING, May 1 /PRNewswire-Asia/ -- Yongye Biotechnology International, Inc. (OTC Bulletin Board: YGYB; "Yongye" or the "Company"), a leading distributor of plant and animal nutrient products located in the People's Republic of China, today announced that one of the independently owned Yongye branded retail stores in its sales network set a new record for single day sales.
A Yongye branded retail store in Qianjiang City in Hubei Province sold 15,310 bottles of Shengmingsu plant nutrient product on April 30, 2009 for $30,000 in sales. This was the highest single day sales for a Yongye branded retail store in Yongye's history.
Yongye uses a community based distribution model through which a limited number of independent regional distributors distribute Yongye products to a network of independently owned Yongye branded retail stores and dedicated retail locations. There currently are approximately 2,000 Yongye branded retail stores, compared to 775 branded retail stores at the end of 2008. In addition to the branded retail stores, an additional 1,500 stores were recently added by the regional distributors to the retail sales network. Some of these stores are going through a certification process to become Yongye branded retail stores. A total of 3,500 retail locations are currently selling Yongye's Shengmingsu plant nutrient product.
The Company attributes some of the increased demand for its Shengmingsu plant nutrient product to promotional activities by its distributors and a Yongye advertising campaign which includes commercials on CCTV-7, China's national agriculture television channel, local agriculture television channels and newspapers.
"We are excited to have one of the Yongye branded retail stores set a new single day sales record. We believe that this record was set because of our marketing efforts which let farmers know about the effectiveness of our plant nutrient product," said Mr
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| SOURCE Yongye Biotechnology International, Inc. Copyright©2009 PR Newswire. All rights reserved |