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World Low Calorie/Diet Beverages Market (2010 -2015): MarketsandMarkets
Date:6/21/2010

DALLAS, Texas, June 21, 2010 /PRNewswire/ -- The Pharmaceuticals practice at MarketsandMarkets is pleased to announce a new report titled World Low Calorie/Diet Beverages Market (2010 -2015).

Browse in-depth TOC on World Low Calorie/Diet Beverages Market (2010 -2015)Market Report. Early buyers will receive 10% customization of reports http://www.marketsandmarkets.com/Market-Reports/low-calorie-248.html

Low-calorie beverages form the fastest-growing segment in the diet food and beverages market, as such drinks offer a more convenient diet and meal replacement option than diet foods. In addition to product innovations, the manufacturers of low-calorie beverages also adopting aggressive corporate social responsibility strategies for brand recall and brand image enhancement. However, criticisms pertaining to the ill-effects of diet beverages are encouraging companies to introduce beverages with vitamins and supplements.

    Table of Contents

    1. Market overview
    1.1. Market definitions
    1.2. Market evolution
    1.3. Market characteristics
    1.4. Market trends
    1.5. Consumer profile
    1.6. Positioning strategies
    1.7. Health statistics
    1.8. Stakeholder analysis
    1.9. Key findings

    2. Low Calorie / Diet Beverages Market
    2.1. Market drivers
    2.2. Market restraints
    2.3. Opportunity analysis
    2.4. Market forecast (2010 to 2015)
    2.5. Market structure and strategic analysis
    2.5.1. Low-calorie/diet carbonated drinks
    2.5.2. Meal replacement drinks
    2.5.3. Tea
    2.5.4. Slimmers' waters/
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