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Woodbridge Offers the Broadest Range of BioFoam(TM) 'Green' Polyurethane Automotive Interior Applications

DETROIT, Jan. 14 /PRNewswire/ -- Today, The Woodbridge Group announced the most extensive interior product line offering the industry's highest levels of "Green" Polyurethane Foams. As a key component of its renewable resource strategy, BioFoam, a patented technology, substitutes petroleum with plant oils, in the manufacturing of polyurethane products. This earth-friendly solution for a full line-up of automotive interior applications includes; seat cushions, seat fabric composites, head restraints, arm rests, occupant protection components, trim cover laminates and overhead systems.

BioFoam is the first mass-production ready, plant-based polyurethane foam solution to meet all required customer performance criteria. According to Dr. Hamdy Khalil, Global Director of Research and Development, and Product Development at Woodbridge, "BioFoam is the best choice for environmentally viable automotive interiors. Currently, Woodbridge supplies the broadest Bio- product range for interior applications, at up to 40% Bio-Polyol substitution. You are going to see substantially higher green content levels in the next generation. We have successfully produced foams with 100% Bio-Polyol in laboratory trials. If the industry adopted this level, Bio-Polyols alone could reduce fossil oil dependence by millions of barrels annually. Since Polyol only represents a portion of polyurethane's chemistry, we are now working on the Isocyanate side of the formulation, to go even more green."

Martin Mazza, Senior Vice President of Marketing and Global Sales notes, "Our position on green technologies is simple. We believe it's about choice. At Woodbridge, we feel our role is to help develop and validate environmentally sensitive solutions at equal or better performance and cost. Industry and consumers alike, have a tremendous responsibility now."

The success of BioFoam is directly linked to Cargill's highly engineered plant oil Polyol. Woodbridge has worked jointly with Cargill to validate Bio- Polyols for automotive applications. Cargill has performed a life cycle analysis, which reveals this technology reduces; global warming emissions by 36 percent, non-renewable energy use by 61 percent, and reduces total energy demand. Over the next 3 years Woodbridge targets BioFoam's Green Polyol inclusion to reach; 30% for overhead components, occupant protection foams, seat cushions, and the 50% mark for head restraints. Woodbridge continues to receive interest from numerous OEMs and Tier Ones for multiple future programs. Several vehicles launching in 2008 will feature BioFoam products. In cooperation with Magna, the recently announced 2008 Ford Escape is one of the latest examples.

The Woodbridge Group is a Canadian company with 63 facilities operating in 21 countries, and is a global leader in the development and production of polyurethane products. Automotive applications include components for seating, structural support, occupant protection, headliner systems and acoustical management, as well as a full range of value added services including engineering and design, supply chain management, assembly, sequencing and JIT delivery solutions. For more information, visit


Tom Justrich, Director, Global Marketing

Phone: 905-896-3626


SOURCE The Woodbridge Group
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