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What Makes a University Great? Americans Say Renowned Faculty, Top-Rank Research Center are Most Important, According to New Survey from IP Advocate
Date:8/11/2009

Diverse Student Body is Third, Athletics a Distant Fourth; Findings Underscore Nation's Commitment to Exploration and Innovation

Atlanta, Georgia (PRWEB) Aug. 11, 2009 - As a new class of eager high school seniors begins the college admissions process, with the effects of the shaky economy still looming as a big question mark, a new study reveals what Americans consider to be the defining characteristics of a great university.

According to a substantial majority, "renowned faculty" and a "top-rank research center" are what make a university great.

That's the principal finding of a new nationwide survey conducted July 21-23 by IP Advocate (www.IPAdvocate.org), a non-profit organization dedicated to academic researchers' rights. In association with Chicago market researcher Synovate, IP Advocate asked 1,000 Americans to rank the importance of five factors in what makes for a great university: "large endowment," "quality athletic program," "top-rank research center," "diverse student body" and "renowned faculty."

More than one-third of Americans (35 percent) chose renowned faculty as the most important criteria. Another one-third (34 percent) of the population said a top-rank research center is what makes a university great.

In third place, at 19 percent, is a diverse student body. Seven percent of respondents chose a quality athletic program, and 5 percent said large endowment.

"Americans' high regard for faculty and research reveals the value we place on exploration and innovation at the university level," said Dr. Renee Kaswan, founder of IP Advocate, former research professor at the University of Georgia and inventor of the billion-dollar drug Restasis®. "Imagine how inv
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What Makes a University Great? Americans Say Renowned Faculty, Top-Rank Research Center are Most Important, According to New Survey from IP Advocate
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