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WeissComm Launches Invigorate Communications to Help Companies Build Successful Health-Based Brands
Date:10/14/2008

responsible for leading that agency's health and nutrition practice and providing communications support for some of the most familiar and popular consumer brands. Previously, Ms. Kaplan was vice president of global communications at Baxter BioScience after serving for several years in Baxter's regulatory affairs group. A licensed R.N. with clinical experience in neurology/neurosurgery and hospice, she started her biopharmaceutical career in the regulatory affairs department at Genentech where she focused on quality assurance and compliance for the company's numerous clinical trials.

Invigorate Communications provides a range of services including consumer marketing, healthcare communications, issues and crisis management, corporate reputation, media relations, interactive marketing, corporate and product branding, investor relations, public affairs, advocacy relations and internal communications.

"Because consumers have become increasingly integral to the healthcare decision-making process, Invigorate taps into the 'consumerization' of healthcare," said Diane Weiser, President and COO of WeissComm Group. "We rely on cutting-edge research and our years of experience to understand what makes our clients' target audiences tick - and we utilize integrated, highly targeted communications via new and traditional media vehicles that capture their imaginations, stimulate the right conversations and create a call to action."

For more information, please visit http://www.invigoratepr.com.


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