WOBURN, Mass., Aug. 23, 2012 /PRNewswire/ -- CBI's 3rd Annual Forum on Strategic Distribution for Specialty Products boasts a speaking faculty that includes Todd Grisco, Vice President, Retail Strategy; Anita Dopkosky, Specialty Account Director at Walgreens; and Keith Loehlein, Senior Principal, Supplier Services, IMS.
This September 20–21, attendees will come together with these experts during the in-conference workshop, Optimize a Multi-Channel Approach http://www.cbinet.com/conference/workshop/23828/pc12131, for a deep dive into the intricacies of a multi-channel strategy by exploring which products are best suited to take this direction along with outcomes to date. Attendees will also delve into payer considerations including reimbursement tendencies, options and trends being seen in alternate sites of care.
This workshop at CBI's 3rd Annual Strategic Distribution Planning for Specialty Products kicks off a strong agenda filled with practical experiences and strategies offering top executives involved in channel strategy a roadmap for ensuring pull-through, use and reimbursement of products within this competitive market segment.
The program is being led by Conference Chairman Mike Castagna, Executive Director, Immunoscience Division at Bristol-Myers Squibb. The Industry Keynote Address is being provided by Michael Howe, Senior Director, Trade Relations, at UCB Inc.
CBI, an Advanstar company, is the leading provider of market-driven, unbiased conferences for the pharmaceutical, biotechnology, medical device and healthcare industries. CBI offers specialized information presented in interactive formats by thought leaders and regulators.
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|SOURCE The Center for Business Intelligence|
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