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Vistaar and the Professional Pricing Society Partner to Present Premier Symposium for Pricing Practitioners

Renowned pricing expert and industry thought leader Dr. Reed Holden to present the keynote address

Parsipany, NJ (PRWEB) July 22, 2009 -- Vistaar Technologies, Inc. Vistaar Technologies, a leading provider of pricing software for sales, marketing and finance groups, today announced the company will partner with the Professional Pricing Society (PPS), the world's only association dedicated to educate and elevate the profession of pricing, to host an exclusive symposium. The event, which will take place on August 12th in East Rutherford, New Jersey, will feature a keynote address by renowned pricing expert Dr. Reed Holden, CEO and founder of Holden Advisors and co-author of Pricing with Confidence: Ten Ways to Stop Leaving Money on the Table. Dr. Holden's presentation will shed light on the latest pricing analytics and technologies practitioners can use to gain better visibility into price performance and to capture additional profits. He will also share unique insights on techniques that help reduce pricing conflicts within today's complex and often short-sighted organizations.

This event, "Pricing to Survive, Thrive and Grow in Today's Changing Economy," will showcase national pricing experts including Darren Huxol, VP/Marketing Operations Leader of GE Aviation, Ed Marx, former VP of Pricing, Margin and Bids at Corporate Express and a current VP at Vistaar Technologies, and Kevin Mitchell, President of PPS. These presentations will focus on delivering compelling and practical strategies to overcome the pricing challenges companies face as they begin to reemerge from the economic downturn. The event is intended for innovative companies with complex pricing environments across a broad range of industries, including life sciences, manufacturing and professional services.

"Given the current economic conditions, it is imperative for companies to competitively position their pricing to not only survive in the near-term, but to thrive and ultimately grow in today's changing environment," said Kevin Mitchell, President of PPS. "We are excited to partner with Vistaar to provide pricing professionals with this special opportunity to learn the latest techniques, share knowledge and to network with like-minded peers," added Mitchell.

"As a recognized leader in price management software with proven success at numerous Fortune 1000 companies, Vistaar is at the forefront of pricing innovation," said Scott Buckley, Vistaar's Director of Marketing. "Given the rapid rate of change occurring in the market it's vital for the pricing community to have a forum in which to exchange ideas and learn the latest developments," added Buckley. "Vistaar is very pleased to team up with industry thought leaders Reed Holden and the Professional Pricing Society to present what's shaping up to be one of the most successful pricing events thus far in 2009."

About Professional Pricing Society
Founded in 1984, the Professional Pricing Society serves thousands of members, representing leading industries all over the world. The Society's mission is to nurture a growing community of professionals committed to disseminating pricing expertise throughout the business world. PPS produces three annual conferences in Europe and North America and offers certification with its Certified Pricing Professional (CPP) program. Publications distributed to members include an eight-page monthly newsletter and a 36-page quarterly journal. Further, the PPS website ( is a central resource for state-of-the-art pricing knowledge and hosts a job site where professionals can post or review new opportunities in the industry.

About Vistaar Technologies
Vistaar is a leading provider of pricing software for sales, marketing and finance groups. Vistaar's pricing software enables companies to achieve pricing best practices through price analytics, price optimization, price list management, and deal management. Vistaar works with the best companies in the world to transform pricing operations into a strategic advantage. For these companies, Vistaar pricing software drives measurable price and margin improvements that deliver profitable growth and maximum shareholder value. Visit our website or contact Vistaar, at +1 973.581.6300.


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