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Vistaar and the Professional Pricing Society Partner to Present Premier Symposium for Pricing Practitioners
Date:7/23/2009

Renowned pricing expert and industry thought leader Dr. Reed Holden to present the keynote address

Parsipany, NJ (PRWEB) July 22, 2009 -- Vistaar Technologies, Inc. Vistaar Technologies, a leading provider of pricing software for sales, marketing and finance groups, today announced the company will partner with the Professional Pricing Society (PPS), the world's only association dedicated to educate and elevate the profession of pricing, to host an exclusive symposium. The event, which will take place on August 12th in East Rutherford, New Jersey, will feature a keynote address by renowned pricing expert Dr. Reed Holden, CEO and founder of Holden Advisors and co-author of Pricing with Confidence: Ten Ways to Stop Leaving Money on the Table. Dr. Holden's presentation will shed light on the latest pricing analytics and technologies practitioners can use to gain better visibility into price performance and to capture additional profits. He will also share unique insights on techniques that help reduce pricing conflicts within today's complex and often short-sighted organizations.

This event, "Pricing to Survive, Thrive and Grow in Today's Changing Economy," will showcase national pricing experts including Darren Huxol, VP/Marketing Operations Leader of GE Aviation, Ed Marx, former VP of Pricing, Margin and Bids at Corporate Express and a current VP at Vistaar Technologies, and Kevin Mitchell, President of PPS. These presentations will focus on delivering compelling and practical strategies to overcome the pricing challenges companies face as they begin to reemerge from the economic downturn. The event is intende
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