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Vineland shows Canadian leadership with response to G20
Date:6/30/2010

Vineland Research and Innovation Centre leads the way in harnessing private sector for agricultural innovation

VINELAND, ON, June 30 /PRNewswire/ - Dr. Jim Brandle, CEO, Vineland Research and Innovation Centre today issued a response to the G20's Communiqué to "Harness the private sector for agricultural innovation" in the International Financial Institutions and Development section.

"It's the reason why we exist," said Dr. Jim Brandle, Vineland's CEO. "Vineland's research and innovation mandate and business model is to collaborate and harness private sector resources specifically for agricultural innovation."

Vineland works directly with industry to develop export-ready technology, and internationally-valued science for food production to better feed the world.

"We are doing this right now. We are ready to take on the challenge from the G20 and help to feed the world," commented Donald Ziraldo, Vineland's Chair and co-founder of Inniskillin Wines. "At Vineland we have the vehicle to do exactly what the G20 is calling for. And we want all of Canadian industry to take advantage of our unique position to lead consumer science, applied genomics and sustainable production for horticulture."

Vineland's role as a Canadian research, science and innovation institution has recently received new targets, goals and funding from Ontario and Canadian governments.

"Our business model works directly with the private sector, industry, science and other partners," added Dr. Brandle. "They are investing in drought resistance science, sustainable/organic research, innovation for food products that we can take to the other members of the G20 and the rest of the world."

This has brought new researchers together from around the world, coupled with a public-private partnership at Vineland that collaborates for horticulture innovation.

    About Vineland
    --------------

Vineland is an internationally recognized centre of horticulture research and innovation excellence and a significant force in the delivery of horticulture technology.

Our mission is to create industry driven innovation pipelines that create growth in horticulture through value added products and lower costs of production.


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