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Video: OneTouch(R) Teams With Online Diabetes Community to Launch Global Diabetes Handprint Project
Date:10/20/2008

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"The idea behind the original 'Word In Your Hand' project was to inspire people with diabetes to connect with one another and not feel so isolated," said Manny Hernandez, president of the Diabetes Hands Foundation. "Now, the Global Diabetes Handprint expands this concept by reaching more people than ever before, encouraging them in their daily struggle with diabetes while giving back to the diabetes community with company donations."

As the Diabetes Handprint Project progresses, the images posted by site visitors will be combined to create an interactive, hand-shaped mosaic. Visitors to http://www.DiabetesHandPrint.com will be able to search for individual images or view them by moving their cursor across the mosaic. Additionally, there will be a featured image, which will be updated regularly. OneTouch will also select five individuals and their images by December 31, 2008 to later feature in a national promotional campaign for the Global Diabetes Handprint project.

"The 'Word In Your Hand' project on TuDiabetes.com demonstrates not only the impact of personal expression, but also the strength of people coming together as a community," said Ken El-Sherif, Director of Marketing at LifeScan. "We are proud to collaborate with the Diabetes Hands Foundation on an initiative that celebrates the experience of people living with diabetes while allowing their individual expressions to benefit the larger diabetes community."

Visitors to the Global Diabetes Handprint site can submit images two ways -- they can upload a digital photograph of their own decorated hand, or they can use a simple online design tool to create a customized word/hand image. As a part of each image posted, participants will also have the opportunity to share their story expressing how diabetes has touched their life.

To participate in the Global Diabetes Handprint, visit

SOURCE LifeScan
Copyright©2008 PR Newswire.
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