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Video: New Way RA(TM) Talk Show Premieres Online for People Living With Rheumatoid Arthritis (RA)
Date:7/29/2009

HORSHAM, Pa., July 29 /PRNewswire/ -- New Way RA(TM), a new online talk show hosted by award-winning journalist and anchor of Inside Edition, Deborah Norville, premieres today at www.NewWayRA.com.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/newwayra/39200/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090729/NY53545 )

New Way RA offers practical advice and information for adults living with rheumatoid arthritis (RA). Deborah Norville and expert guests discuss and share information about relevant topics through a variety of segments, including health, nutrition, fitness, relationships and work/career management. To learn more about New Way RA and to view the introduction to the talk show, visit http://www.youtube.com/watch?v=tvvDeG2C_Zc.

Norville speaks from the perspective of having a family member with RA. "When I was 10 years old, my mother was diagnosed with rheumatoid arthritis, and my family struggled as my mother's health declined rapidly. Back then, there was very little information and support available to help us understand the physical and emotional impact of RA," said Norville. "Having lived through that experience with my mom, I feel fortunate that I am able to play a role in providing an educational and entertaining resource to help people find new ways to live with RA, despite the challenges that often accompany the condition."

Sponsored by Centocor Ortho Biotech Inc, New Way RA features several expert guests, including Food Network host, registered dietitian and author, Ellie Krieger, M.S., R.D. Krieger discusses simple meal considerations and recipes that demonstrate how small changes in the kitchen can positively affect overall health for anyone, especially for individuals living with RA.

The show also features:

  • W. Hayes Wilson, M.D., Chief, Division of Rheumatology at Piedmont Hospital in Atlanta, Georgia, who discusses the importance of taking charge of your health and two-way communication with a doctor.
  • Laurie Ferguson, Ph.D., Vice President of Research and Education at the advocacy organization CreakyJoints, who speaks about the effect of RA on relationships. Dr. Ferguson offers advice on how to take charge, build a support network and live with intention.
  • Rosalind Joffe, a nationally recognized chronic illness career coach, shares her experience with living and working with two chronic illnesses. Rosalind advises how work or career can be possible despite a diagnosis of RA.
  • Ellen Shmueli, diagnosed with RA at the age of 28, did not let the disease stop her from becoming a certified fitness instructor. Ellen shares her personal story and demonstrates several RA-friendly exercises.

"My patients frequently share with me that living with RA can be isolating. They feel disconnected from their families, friends and the activities that they once enjoyed prior to the onset of their symptoms," said Dr. Hayes Wilson. "A program like New Way RA offers great expert advice and information for people living with RA to learn more about themselves and their disease, empowering them to reengage with people, interests and activities."

In addition to featuring the New Way RA talk show, the companion website also features supplementary materials such as Ellie Krieger's recipes, Ellen Shmueli's exercises, and stories of everyday people living with RA.

New Way RA provides new, practical information in an accessible, online format for adults living with RA. The show also aims to raise awareness about RA, a chronic, inflammatory and potentially disabling condition that affects more than one million Americans, 70 percent of whom are women.

(The views and opinions shared in New Way RA are those of the guests and are not necessarily representative of the views and opinions of Centocor Ortho Biotech Inc. Guests of the show were reimbursed for travel expenses to attend the taping of the program. Deborah Norville, Ellie Krieger and Rosalind Joffe were compensated for their time in preparing for and participating in the taping of New Way RA. Dr. W. Hayes Wilson was reimbursed for travel expenses related to his participation in the taping of New Way RA.)

About Rheumatoid Arthritis

Rheumatoid arthritis is characterized by persistent and progressive joint inflammation, causing pain, stiffness and functional disability. The Arthritis Foundation estimates that approximately 1.3 million people in the United States are affected by RA. For more information, visit the Arthritis Foundation.

About Centocor Ortho Biotech Inc.

Centocor Ortho Biotech Inc. redefines the standard of care in immunology, nephrology and oncology. The company was formed when Centocor Inc. and Ortho Biotech Inc. were consolidated in late 2008, and was renamed Centocor Ortho Biotech Inc. Built upon a pioneering history, Centocor Ortho Biotech Inc. harnesses innovations in large-molecule and small-molecule research to create important new therapeutic options. Beyond its innovative medicines, Centocor Ortho Biotech Inc. is at the forefront of developing education and public policy initiatives to ensure patients and their families, caregivers, advocates and healthcare professionals have access to the latest treatment information, support services and quality care. For more information about Centocor Ortho Biotech Inc., visit www.CentocorOrthoBiotech.com.


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SOURCE Centocor Ortho Biotech
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