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Veeva CRM aggiunge una nuova funzionalità ai sondaggi per approfondire la conoscenza dei clienti e avere interazioni più efficaci
Date:7/10/2013

PLEASANTON, California, July 11, 2013 /PRNewswire/ --

Le società che operano nell'ambito delle scienze naturali sono ora in grado di sviluppare e distribuire in modo semplice sondaggi destinati agli addetti del settore sanitario utilizzando più canali

Le società che operano nell'ambito delle scienze naturali sono tese a sviluppare una comprensione più approfondita degli addetti sanitari mentre si spostano verso un modello di business più centrato sul cliente. La nuova funzione per i sondaggi, integrata nel CRM di Veeva, consente alle organizzazioni di catturare in modo continuativo il feedback dei clienti direttamente da qualsiasi canale, offrendo così una visione più ricca e dettagliata dei clienti in tempo reale.

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La nuova funzionalità Sondaggi e Valutazioni nel CRM di Veeva consente agli utenti aziendali di sviluppare rapidamente sondaggi e farli completare online o da rappresentanti sul campo nel corso delle loro interazioni con gli addetti sanitari. Le risposte possono essere raccolte utilizzando più canali, tra cui cellulari e altri dispositivi mobili e il web, mettendo così in condizione le aziende che operano nel settore delle scienze naturali di catturare dati in modo aggregato e a livello del medico che fa la prescrizione, e poi tramite il CRM, agire rapidamente.

"Nella loro ricerca dell'eccellenza commerciale, le organizzazioni vogliono modi più immediati per avere una conoscenza approfondita del cliente," ha dichiarato Brian Longo, Direttore Generale dei prodotti commerciali di Veeva. "Con le nuove funzioni Sondaggi e Valutazioni, i nostri clienti hanno a disposizione un modo per arrivare a questo risultato in modo semplice. E poiché
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SOURCE Veeva Systems
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