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Using Public Relations to Launch, Grow, and Extend Pharmaceutical and Biotech Brands
Date:8/30/2011

In a benchmarking study that included 18 leading global pharmaceutical and biotech organizations, many key topics are examined, including:

  • PR strategies and tactics that are most effective at different lifecycle stages
  • PR tools and calls to action that are most effective
  • Case studies that reveal effective PR practices
  • Web site resources that are most effective for consumers
  • Lessons learned and best practices

For more information, contact Cameron Tew, Executive Director of Research and Publishing at Best Practices, LLC at (919) 767-9246 or ctew@best-in-class.com.

BEST PRACTICES, LLC conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for more than 17 years; our clients include 48 of the top 50 pharmaceutical companies.


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