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UCSF and YouTube Launch Channel Dedicated to Educating the Public About Neurodegenerative Diseases
Date:6/16/2008

ase awareness of the earliest signs of these diseases, so they can be accurately diagnosed, and patients can get into clinical trials sooner. We believe that early intervention with novel therapies will be key to stalling and halting these diseases."

The YouTube collaboration was inspired by the "Fight for Mike," an initiative by Silicon Valley leaders to save the life of former Apple/Netscape marketing ace Mike Homer, who was diagnosed last spring with CJD and is being treated at UCSF. Homer's close friends, Silicon Valley investor, Ron Conway, and Intuit Chairman William V. Campbell lead the initiative.

"Mike Homer is one of the great people who helped build Silicon Valley," says Ron Conway. "His extraordinary energy, creativity and passion helped drive the success of major companies and start-ups. The Fight for Mike is intended to honor his spirit and drive the medical research underway at UCSF to cure CJD and related diseases. We're hoping the YouTube channel will support this effort."

The YouTube channel features UCSF's renowned clinical-researchers discussing disease characteristics -- which are often subtle and not well known, even among members of the medical community. Personal stories of patients and family members are also featured, together with practical advice and coping strategies from health care professionals.

To further support the initiative, UCSF's Internet campaign is comprised of these other elements:
-- UCSF Memory and Aging Center CJD Web site

http://memory.ucsf.edu/cjd

First in a series of comprehensive informational sites offering

disease-specific informational resources on dementias, the CJD site

features physician-researchers and nurses discussing CJD, caregiver

information and testimonials, advice for physicians, and resources for

basic and translational scientists. Videos on CJD and
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SOURCE UC San Francisco
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