Navigation Links
UCSF and YouTube Launch Channel Dedicated to Educating the Public About Neurodegenerative Diseases

UCSF launches Internet campaign to encourage early diagnosis of dementia

and participation in clinical trials. Silicon Valley's Conway, Campbell Help Scientists Harness the Power of the

Internet to Transform Medical Research and Philanthropic Outreach

SAN FRANCISCO, June 16 /PRNewswire/ -- YouTube and The University of California, San Francisco (UCSF) today launched a comprehensive Internet video channel dedicated to the improved understanding of incurable neurodegenerative brain diseases. The UCSF Memory and Aging Center YouTube channel can be found at The multimedia offering represents the latest step by one of the world's leading neuroscience research teams to engage the public and the medical community in an aggressive search for the causes and cures of debilitating brain conditions known as "dementias."

The YouTube channel is part of an overall Internet campaign that will help UCSF's researchers and clinicians reach out to a global audience in the fight against these devastating diseases. With this novel use of technology, the UCSF Memory and Aging Center stands at the forefront of a vitally important, and potentially groundbreaking, new paradigm for addressing serious public health issues, patient advocacy, and medical research and fundraising.

"Science flourishes in an environment that fosters communication, and one of the great things about the YouTube channel is that it gives us a rapid mechanism for communicating with physicians and caregivers who suspect that their patients or loved ones may suffer from one of these illnesses," says Bruce Miller, MD, director of the UCSF Memory and Aging Center. "All of the dementias -- including Alzheimer's disease, Frontotemporal dementia (FTD), Creutzfeldt-Jakob disease (CJD), Huntington's disease and others -- share common features. Our goal is to increase awareness of the earliest signs of these diseases, so they can be accurately diagnosed, and patients can get into clinical trials sooner. We believe that early intervention with novel therapies will be key to stalling and halting these diseases."

The YouTube collaboration was inspired by the "Fight for Mike," an initiative by Silicon Valley leaders to save the life of former Apple/Netscape marketing ace Mike Homer, who was diagnosed last spring with CJD and is being treated at UCSF. Homer's close friends, Silicon Valley investor, Ron Conway, and Intuit Chairman William V. Campbell lead the initiative.

"Mike Homer is one of the great people who helped build Silicon Valley," says Ron Conway. "His extraordinary energy, creativity and passion helped drive the success of major companies and start-ups. The Fight for Mike is intended to honor his spirit and drive the medical research underway at UCSF to cure CJD and related diseases. We're hoping the YouTube channel will support this effort."

The YouTube channel features UCSF's renowned clinical-researchers discussing disease characteristics -- which are often subtle and not well known, even among members of the medical community. Personal stories of patients and family members are also featured, together with practical advice and coping strategies from health care professionals.

To further support the initiative, UCSF's Internet campaign is comprised of these other elements:
-- UCSF Memory and Aging Center CJD Web site

First in a series of comprehensive informational sites offering

disease-specific informational resources on dementias, the CJD site

features physician-researchers and nurses discussing CJD, caregiver

information and testimonials, advice for physicians, and resources for

basic and translational scientists. Videos on CJD and related topics

are featured as well.

-- "Defeat Dementia-Know More Now" Widget

The widget facilitates viral information sharing and an immediate

call-to-action for patients, families, friends, caregivers and health

professionals. It links to educational videos; clinical trial

information; donation opportunities; the YouTube channel, and Facebook

group. It is promoted to advocacy groups, and caregiver and

professional healthcare organizations for emailing and posting on

blogs, Web sites and ad networks.

-- "Defeat Dementia" Facebook Group

To galvanize the younger generation in the fight against degenerative

brain disease, UCSF has created a "Defeat Dementia" Facebook group

providing a place to interact, share information, and find or offer


-- Veodia Partnership

Veodia's live, real time video broadcasting technology will be used to

expand outreach nationally and reinforce relationships with

caregivers, patients and healthcare professionals. Important

announcements and caregiver conferences featuring UCSF's leading

clinicians, physicians and nurses will facilitate remote


UCSF is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care.

SOURCE UC San Francisco
Copyright©2008 PR Newswire.
All rights reserved

Related biology technology :

1. Angiotech announces market launch of Quill(TM) SRS MONODERM(TM)
2. Cardium Launches New AWARE Clinical Study Website
3. WellCentive Launches New Secure Messaging Platform for Its Patient Registry System
4. ChanTest Launches Redesigned Web Site
5. WWMR, Inc. Announces Launch of New Pain Clinic Monitor
6. SURGERYFINDIT.COM and Convera(R) Launch Vertical Search Site for Surgeons
7. Gen-Probe Launches Cash Tender Offer to Acquire Belgian Molecular Diagnostics Company Innogenetics
8. SAFC Hitech Launches Metalorganic Bulk Vapor Distribution System for Compound Semiconductor Manufacturing
9. Ipsogen Launches MapQuant Dx(TM) Genomic Grade Test to Identify Breast Cancer Patients who Benefit From Chemotherapy
10. Gen-Probe Launches in Europe CE-Marked APTIMA(R) HPV Assay for Detection of Human Papillomavirus
11. CellCyte Genetics Corporation Announces Launch of Comprehensive Web site Powered by PRNewswire Investor Room Backend Technology
Post Your Comments:
(Date:12/1/2015)... FRANCISCO , Dec. 1, 2015  Twist Bioscience, a ... Emily Leproust , Ph.D., has been selected as one ... 2015 for fast-tracking the building blocks of life . ... Global Thinkers whose contributions and work have changed lives ... --> "It is an honor to be recognized ...
(Date:12/1/2015)... SAN DIEGO , Dec. 1, 2015 /PRNewswire/ ... that uses allogeneic stem cells for cardiovascular indications, ... clinical trial protocol based on recommendations from a ... leaders and its Scientific Advisory Board members ... boards analyzed preliminary Phase IIa safety and efficacy ...
(Date:12/1/2015)... Cepheid (Nasdaq: CPHD ) today announced ... Jaffray Healthcare Conference in New York City ... its outlook for the fourth quarter of 2015 and ... longer term business model expectations. John Bishop ... to be the fastest growing company of the major ...
(Date:11/30/2015)... ... November 30, 2015 , ... Global ... practitioners and aesthetics professionals from Central America and abroad for the first Iberoamerican ... City, Panama Feb. 17-19, 2016. Testart will present and discuss new trends in ...
Breaking Biology Technology:
(Date:11/9/2015)... JOSE, Calif. , Nov. 9, 2015  Synaptics ... human interface solutions, today announced broader entry into the ... vehicle-specific solutions that match the pace of consumer electronics ... and biometric sensors are ideal for the automotive industry ... vehicle. Europe , ...
(Date:10/29/2015)... Oct. 29, 2015   MedNet Solutions , an ... spectrum of clinical research, is pleased to announce that ... Association (MHTA) as one of only three finalists for ... – Small and Growing" category. The Tekne Awards honor ... shown superior technology innovation and leadership. ...
(Date:10/29/2015)... ANN ARBOR, Mich. , Oct. 29, 2015 ... with Eurofins Genomics for U.S. distribution of its ... DNA-seq kit and Rubicon,s new ThruPLEX Plasma-seq ... DNA to enable the preparation of NGS libraries ... in plasma for diagnostic and prognostic applications in ...
Breaking Biology News(10 mins):