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UCSF and YouTube Launch Channel Dedicated to Educating the Public About Neurodegenerative Diseases
Date:6/16/2008

UCSF launches Internet campaign to encourage early diagnosis of dementia

and participation in clinical trials. Silicon Valley's Conway, Campbell Help Scientists Harness the Power of the

Internet to Transform Medical Research and Philanthropic Outreach

SAN FRANCISCO, June 16 /PRNewswire/ -- YouTube and The University of California, San Francisco (UCSF) today launched a comprehensive Internet video channel dedicated to the improved understanding of incurable neurodegenerative brain diseases. The UCSF Memory and Aging Center YouTube channel can be found at http://www.youtube.com/UCSFMemoryandAging. The multimedia offering represents the latest step by one of the world's leading neuroscience research teams to engage the public and the medical community in an aggressive search for the causes and cures of debilitating brain conditions known as "dementias."

The YouTube channel is part of an overall Internet campaign that will help UCSF's researchers and clinicians reach out to a global audience in the fight against these devastating diseases. With this novel use of technology, the UCSF Memory and Aging Center stands at the forefront of a vitally important, and potentially groundbreaking, new paradigm for addressing serious public health issues, patient advocacy, and medical research and fundraising.

"Science flourishes in an environment that fosters communication, and one of the great things about the YouTube channel is that it gives us a rapid mechanism for communicating with physicians and caregivers who suspect that their patients or loved ones may suffer from one of these illnesses," says Bruce Miller, MD, director of the UCSF Memory and Aging Center. "All of the dementias -- including Alzheimer's disease, Frontotemporal dementia (FTD), Creutzfeldt-Jakob disease (CJD), Huntington's disease and others -- share common features. Our goal is to incre
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