U.S. Hospital Sales Opportunities Maximized Through Functional Op... ( CHAPEL HILL N.C. Aug. 15 /- The U...)

U.S. Hospital Sales Opportunities Maximized Through Functional Optimization

Date:8/15/2008

CHAPEL HILL, N.C., Aug. 15 /PRNewswire/ -- The U.S. hospital marketplace is multifaceted and can be divided into multiple market segments. In this challenging marketplace, pharmaceutical and biotechnology sales people must negotiate increasingly complex organizational and decision-making structures to effectively represent their brands. Hospital formulary decisions are not only being influenced by medical professionals focused on efficacy and safety but also by administrative personnel focused on operational efficiency and cost. Impactful benchmark research originally conducted by Best Practices, LLC in 2006 focused on understanding the variables in developing an effective sales force to service the hospital marketplace has been updated and published with comparisons drawn between current and historical data as appropriate.

In a benchmarking study that included such influential companies as Abbott, Astra Zeneca, Bayer, Eli Lilly, GlaxoSmithKline, Johnson & Johnson, Novartis, Pfizer, Procter & Gamble, Sanofi-Aventis, Schering-Plough, and Wyeth, key benchmark metrics and executive insights provide a basis for informing decision-making around critical structure, resource and process planning and execution.

For a complimentary summary of the full report "Sales Force Effectiveness: Benchmarking the Resources and Structure Required to Service the U.S. Hospital Marketplace," click on the following link http://www3.best-in-class.com/rr970.htm .

Key topic areas in the research include:

-- Targeting Key Decision Makers and Influencers

-- Hospital Sales Force Alignment, Structure and Support

-- Hospital Sales Force Training

-- GPO Focus

-- Lessons Learned

For more information on this report, contact Robert Naylor at rnaylor@best-in-class.com or (919) 767-9244. To access the full report or download a complimentary copy of the report summary
'/>"/>

0

GOOD

Page: 1 2
Related biology technology :

1. Six UK Hospitals Join Together in Using Varian Medical Oncology Information Network
2. Largest Asian Cancer Hospital to Evaluate New CT Laser Breast Imaging System
3. Florida Childrens Hospital and Disney Unite to Create Magical Pediatric Hospital
4. Cooler Solutions and Leading Research Hospital to Design Revolutionary Osteoporosis Diagnosis Device
5. AG Mednet Selected By Massachusetts General Hospital to Transport 3D Post-Processing Images
6. National Surgical Hospitals Acquires Majority Share of Houston-Area Surgery Center
7. Candid Details on Hospitals Quality of Care Are Now at Your Fingertips - Just Like It Should Be
8. Anesiva Signs Co-Promotion and Distribution Agreement With Sagent Pharmaceuticals for Zingo(TM) in U.S. Hospitals
9. Chambersburg Hospital Streamlines Pharmacy Process and Increases Patient Safety With Omnicell WorkflowRx 5.0
10. American M.R.I.-DOL: Small Hospitals To Turn The Camera On Themselves In Unique National Contest
11. Hospitals Adopt STERIS Advanced Room Sterilization Technology in the Fight Against Superbugs

Post Your Comments:

U.S. Hospital Sales Opportunities Maximized Through Functional Op...( CHAPEL HILL N.C. Aug. 15 /- The U...)