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Trimega Laboratories Honoured to Represent UK at the European Business Awards
Date:5/8/2011

LONDON, May 8, 2011 /PRNewswire/ -- Trimega Laboratories is pleased to announce that it has been selected by The European Business Awards, sponsored by HSBC, to represent the United Kingdom in the prestigious 2011 awards programme. Trimega beat off stiff competition to be selected as one of 25 Country Representatives and will now compete for a coveted Ruban d'Honneur for The UKTI Award for Innovation, in recognition of Trimega's pioneering use of dual testing of hair to determine alcohol abuse. Final category award winners will be unveiled in Barcelona on 22nd November 2011.

Avi Lasarow, CEO of Trimega Laboratories, said: "We are thrilled to be selected to represent the UK in the European Business Awards. We have been an innovator and leader in the substance misuse analysis industry since our foundation in 2005 and we are delighted that our pioneering work and development of dual testing for hair alcohol analysis has been recognised by the awards. Done together the two tests provide a very high rate of accuracy so the industry is making a vital contribution to the welfare of children in custody and adoption cases."

Trimega commercialised the technological breakthrough of analysing human hair samples for alcohol, firmly believing that just as hair testing had become accepted by the industry as the 'gold standard' for analysis of drug abuse, hair testing for alcohol would receive similar recognition once it had been shown to be very accurate. One of Trimega's key achievements was being the first to market with dual marker hair alcohol testing (FAEE and EtG).

A conclusion of a High Court judgment last year was that only dual marker hair alcohol tests should be used for cases where hair analysis is applied. Dual hair testing provides very accur
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SOURCE Trimega Laboratories
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