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The MedZilla Report for November 2009 - Healthcare Employment Up, And No Major Bad News for Pharma, Either
Date:12/17/2009

ies already advertise online using traditional banner ad placements, but Eli Lilly's senior director of U.S. regulatory affairs said that internet advertising rules as a whole in regard to pharmaceuticals are so ambiguous that her company has not fully explored the idea of using social media to bolster sales (AdAge, Nov. 12, 2009).
   
"A symbol in and of itself isn't a bad idea," said Dr. Heasley, "but people who use social media are very aware of what is advertising and what is not, and the symbol could actually lead to a drop-off in clicks on sponsored tweets or status updates."

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