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The MedZilla Report for February 2010 - Health Care Growth Slows; Big Pharma May Cut Thousands as Sales Landscape Changes
Date:2/18/2010

ts, not doctors, are making the final decisions on what drugs they are taking – when possible, that is. If several drugs are available, the economic situation dictates that most patients will choose the less expensive drug first (minyanville.com, 1/21/10). Combining that with the fact that doctors are seeing more and more patients and have less and less time for pharmaceutical sales representatives who have had to change their methods anyway due to PhRMA rule changes means that it has become much, much harder to get commitments from physicians. Some companies, such as Eli Lilly, have begun sending only a single sales representative to a doctor's office, instead of several throughout the month, and finding out what the doctors need instead of pushing specific drugs (indystar.com, 1/17/10).

"With the kind of cuts that are still to come from the big drug makers, it becomes more important than ever for those both employed and out-of-work to make sure their resumes are being seen by the right people," said Dr. Frank Heasley, president and CEO of MedZilla.com, the internet's most established source for pharmaceutical and health care job postings and information. "The recent purchase of HotJobs by Monster is likely to yield fewer results to job seekers searching haphazardly, as we have seen in the past. Focused career sites like MedZilla continue to be a way for companies to pre-screen resumes, making sure the applicants are engaged in smarter job searches that definitely include as much networking as possible."

Job seekers in general, however, have not made many changes in their search activities in the past month. Only three states – three of the biggest in terms of medical and pharmaceutical employment: California, New Jersey, and Massachusetts – saw significant increases in the numb
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