- Long-form web-based PSA ("Life. Lessons. Legacy.") features Carnegie-Mellon Professor's fight against pancreatic cancer and underscores his call-to-action for additional research into nation's fourth leading
cancer killer - PSA debuts on heels of Lustgarten Foundation's limited online book offer as seen on ABC Primetime with Diane Sawyer, where 5,000 free copies of "The
Last Lecture" were given to the public - Short-form (:30) PSA will air on major cable and television stations,
directing viewers to long-form PSA online
- The Lustgarten Foundation is nation's largest private, non-profit supporter of pancreatic cancer research, providing more than $20 million to
BETHPAGE, N.Y., April 17 /PRNewswire/ -- The Lustgarten Foundation for Pancreatic Cancer Research, the nation's largest private foundation dedicated to supporting pancreatic cancer research, announced the debut of a new web- based long-form PSA featuring Dr. Randy Pausch. In the PSA, Dr. Pausch and his wife, Jai, share their thoughts about coping with a diagnosis of pancreatic cancer. Dr. Pausch speaks about the urgent need for additional research into the nation's fourth deadliest cancer and expresses concern that his children may someday face this deadly disease.
Said Dr. Robert Vizza, Lustgarten Foundation President, "Pancreatic cancer is an insidious disease because there is are no reliable tests to detect it early, when the chances for a cure are greatest. The disease is also aggressive and highly resistant to standard treatments."
Said Dr. Randy Pausch, "There have been too few advances in pancreatic cancer and, as a result, patients have limited options. For the sake of generations to come, we need to change the course of this disease. Only by giving the best and brightest scientific minds access to the resources they need will we find better treatments and, ultimately, a cure."
Said Kerri Kaplan, Lustgarten Foundation Executive Director, "The Lustgarten Foundation is committing millions of dollars for promising research precisely because the scientific method is our best hope in the fight against pancreatic cancer. We are proud to have the incredible partnership of the Pausch family, and we thank them for sharing their experience and serving as an inspiration to others."
The PSA is supported by an educational grant from Genentech and OSI Pharmaceuticals. View the PSA online at http://www.lustgarten.org/LUS/Content/CDA/ArticlesDetail.jsp?ContentId=478
|SOURCE The Lustgarten Foundation for Pancreatic Cancer Research|
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