- Long-form web-based PSA ("Life. Lessons. Legacy.") features Carnegie-Mellon Professor's fight against pancreatic cancer and underscores his call-to-action for additional research into nation's fourth leading
cancer killer - PSA debuts on heels of Lustgarten Foundation's limited online book offer as seen on ABC Primetime with Diane Sawyer, where 5,000 free copies of "The
Last Lecture" were given to the public - Short-form (:30) PSA will air on major cable and television stations,
directing viewers to long-form PSA online
- The Lustgarten Foundation is nation's largest private, non-profit supporter of pancreatic cancer research, providing more than $20 million to
BETHPAGE, N.Y., April 17 /PRNewswire/ -- The Lustgarten Foundation for Pancreatic Cancer Research, the nation's largest private foundation dedicated to supporting pancreatic cancer research, announced the debut of a new web- based long-form PSA featuring Dr. Randy Pausch. In the PSA, Dr. Pausch and his wife, Jai, share their thoughts about coping with a diagnosis of pancreatic cancer. Dr. Pausch speaks about the urgent need for additional research into the nation's fourth deadliest cancer and expresses concern that his children may someday face this deadly disease.
Said Dr. Robert Vizza, Lustgarten Foundation President, "Pancreatic cancer is an insidious disease because there is are no reliable tests to detect it early, when the chances for a cure are greatest. The disease is also aggressive and highly resistant to standard treatments."
Said Dr. Randy Pausch, "There have been too few advances in pancreatic
cancer and, as a result, patients have limited options. For the sake of
generations to come, we need to change the course of this disease. Only by
giving the best and brightest scientific minds access to the resources they
need will we find better tr
|SOURCE The Lustgarten Foundation for Pancreatic Cancer Research|
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