Navigation Links
The IPG Media Lab and Affectiva Announce Winners of First Annual Neuromarketing Awards
Date:6/24/2011

to having the best overall metrics, "American ROM" drew the most smiles and laughs in the scenes with its CEO character.  The scene, in which a Communist official has a girl arrested for "indecent" dress, drew the most confused/negative expressions.  Attention levels remained high throughout the video, with no drop-off at the end (which was typical for many of the videos). "American ROM" won two Grand Prix this week, for Promotion and Activation and in the direct category.

"The expression analysis in this case matches what the judges knew intuitively; in some cases, however, judges' may not guess correctly about the people," said Brian Monahan, EVP, Managing Partner, IPG Media Lab. "What's exciting about Affectiva's facial expression measurement is how it's a scalable way to get objective feedback about viewer's emotional response to your ad before you spend a lot on a campaign."

"There is a clear difference in people's facial responses to this entry than the other three entries we tracked," said Rana el Kaliouby, Co-founder and Chief Technology Officer of Affectiva, Inc. in Waltham, Mass. "The great levels of attention and smiles, and the way they rise an peak at the end of the video, help explain why 'American ROM' is a winner."

For a complete list of rankings and winners, as well as an interactive view of the results data, visit: http://labs.affectiva.com/cannes/dashboard.php.

About the IPG Media Lab

At the center of Interpublic Group's Mediabrands network, the IPG Media Lab helps clients and agencies put innovation into action. By creating opportunities for marketers to identify, formulate and test new approaches, the Lab mitigates risk through a process outside the normal campaign methodology. Employing creative thinking and a suite of proprietary research tools to understand how emerging media impacts purchase decisions, the Lab provides ha
'/>"/>

SOURCE Mediabrands
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2 3

Related biology technology :

1. Cell Therapeutics Provides Details on Investor & Media Day to be Held in Milan, Italy on Friday, October 3, 2008
2. Media Advisory - Oncolytics Biotech Inc. to Present at Maxim Group Growth Conference
3. Media Advisory - Oncolytics Biotech Inc. to Present at BioPartnering Europe
4. Six Sigma and Social Media: Tools for Reducing Costs, Improving Processes
5. Media Advisory - Oncolytics Biotech Inc. to Present at BIO Investor Forum 2008
6. Katrina Proven Certified Organic Toxic Mold Remedy Now Available for Mold Remediation Professionals and Homeowners
7. Edmonton's Technology Community: Using Social Media to Raise Awareness
8. Progress toward new storage media
9. BioLife Solutions Submits FDA Master File on HypoThermosol(R) Preservation and Storage Media for Cells, Tissues
10. Media Advisory - Oncolytics Biotech Inc. to Present at Rodman & Renshaw 10th Annual Healthcare Conference
11. Media Alert From Residual Risk Reduction Initiative (R3i): 19:00 CST Sunday 9 November 2008
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/26/2014)... 2014  ViveBio, LLC a leading provider of ... transportation, announced today that it has signed a ... of Knoxville, Tennessee to ... the United States . ViveST is the ... dried biological specimen transport systems.  The technology enables ...
(Date:8/26/2014)... (PRWEB) August 26, 2014 The global ... 8,020.1 million by 2020, according to a new study ... medicine and theranostics, and the subsequent introduction of advanced ... driving market growth over the next six years. Moreover, ... diseases such as cancer, coupled with disease triggering lifestyle ...
(Date:8/26/2014)... Trovagene, Inc. (NASDAQ:  TROV) presented data ... Assays to the Clinic with an oral ... Free Tumor DNA in Urine." In this presentation ... Cancer Monitoring (PCM) platform and results from several ... of tumor DNA mutations from urine samples of ...
(Date:8/26/2014)... YORK , Aug. 26, 2014  That,s Nice ... science markets, today announced the formation of a new ... content development. The expanded team will combine current and ... areas at That,s Nice. Guy ... Content to lead the team. Tiene was previously Director ...
Breaking Biology Technology:ViveBio and Laboratory Procurement Services Sign Agreement for Distribution of the ViveST Line of Products 2World Molecular Diagnostics Market Is Expected To Grow To $8,020.1 Million From 2014 To 2020: Grand View Research, Inc 2World Molecular Diagnostics Market Is Expected To Grow To $8,020.1 Million From 2014 To 2020: Grand View Research, Inc 3World Molecular Diagnostics Market Is Expected To Grow To $8,020.1 Million From 2014 To 2020: Grand View Research, Inc 4World Molecular Diagnostics Market Is Expected To Grow To $8,020.1 Million From 2014 To 2020: Grand View Research, Inc 5World Molecular Diagnostics Market Is Expected To Grow To $8,020.1 Million From 2014 To 2020: Grand View Research, Inc 6Highly Sensitive and Quantitative Analytical Performance is Translational for Clinical Utility of Cell-Free Tumor DNA Diagnostics 2Highly Sensitive and Quantitative Analytical Performance is Translational for Clinical Utility of Cell-Free Tumor DNA Diagnostics 3Highly Sensitive and Quantitative Analytical Performance is Translational for Clinical Utility of Cell-Free Tumor DNA Diagnostics 4That's Nice Announces Expanded Offering For Strategic Content And Public Relations 2That's Nice Announces Expanded Offering For Strategic Content And Public Relations 3
... Behring, a world leader in the development of plasma-derived and ... CSL Behring – Prof. Heimburger Award 2011 . The ... this year,s theme to " Be Inspired, Get Involved in ... – Prof. Heimburger Award has been inspiring young medical ...
... SAN DIEGO, April 14, 2011 Promising new devices ... or heart failure, and related research, will be revealed ... Lung Transplantation (ISHLT) 31st Annual Meeting and Scientific Sessions. ... Neonates (PumpKIN) Program will be presented during the Meeting ...
... WORTH, Texas, April 14, 2011 The Wound Institute ... on dynamic reciprocity at the combined meeting of the ... Healing Society (WHS) being held in Dallas at the ... 2011. Presenting faculty are Dr. Ira M. Herman, tenured ...
Cached Biology Technology:CSL Behring Marks World Hemophilia Day by Announcing the Winners of the 'CSL Behring - Prof. Heimburger Award 2011' 2CSL Behring Marks World Hemophilia Day by Announcing the Winners of the 'CSL Behring - Prof. Heimburger Award 2011' 3CSL Behring Marks World Hemophilia Day by Announcing the Winners of the 'CSL Behring - Prof. Heimburger Award 2011' 4Progress in the Development of Mechanical Circulatory Support Devices for Children to be Presented at International Heart and Lung Transplant Meeting 2Progress in the Development of Mechanical Circulatory Support Devices for Children to be Presented at International Heart and Lung Transplant Meeting 3The Wound Institute® to Feature Educational Forum on Dynamic Reciprocity During the Symposium on Advanced Wound Care and the Wound Healing Society Annual Meeting 2The Wound Institute® to Feature Educational Forum on Dynamic Reciprocity During the Symposium on Advanced Wound Care and the Wound Healing Society Annual Meeting 3The Wound Institute® to Feature Educational Forum on Dynamic Reciprocity During the Symposium on Advanced Wound Care and the Wound Healing Society Annual Meeting 4
(Date:8/25/2014)... battery-powered DNA diagnostic device invented at New Zealand,s ... commonly used field tool for rapidly detecting suspected ... the level of infection. , The breakthrough device, ... Queenstown Molecular Biology main meeting. It takes advantage ... target DNA sequences in real-time, without the need ...
(Date:8/25/2014)... of proteins that promotes virus entry into cells also ... and other viruses, University of Missouri researchers have found. ... insights into our understanding of not only HIV infection, ... Shan-Lu Liu, M.D., Ph.D., associate professor in the MU ... , The study was recently published in the ...
(Date:8/25/2014)... gentle and efficient cell separation from a device the ... to tilt-angle standing surface acoustic waves, according to a ... to do cell separation before analysis," said Tony Jun ... the separation process affects the integrity of the cells, ... work well.", Tilted-angle standing surface acoustic waves can separate ...
Breaking Biology News(10 mins):Revolutionary handheld DNA diagnostic unit allows lab-quality analysis in the field 2MU researchers discover protein's ability to inhibit HIV release 2MU researchers discover protein's ability to inhibit HIV release 3Tilted acoustic tweezers separate cells gently 2
... 25, 2013   GenoVive , an innovator in personalized ... emerging "globesity" epidemic through its development of a state ... individual,s unique metabolism.  "Weight Loss Designed by Science" has ... an all natural meal and exercise program to assist ...
... After helping the US develop the atomic bomb, Niels ... was freely accessible. His thoughts remain highly relevant in ... of drones and space weapons in warfare raise questions ... consequences of technology. As part of the celebrations ...
... announced the release of a comprehensive, quality-controlled dataset that ... data on the massive Deepwater Horizon Oil Spill. The dataset, ... of dispersants, wraps up a three year process that began ... in the Gulf of Mexico during and after the oil ...
Cached Biology News:"GenoVive is changing the face of personalized health by continuing research efforts with Harvard." 2International Niels Bohr Conference: An open world 2NOAA launches website holding millions of chemical analyses from Deepwater Horizon oil spill 2
... the value of your microarray data using ... you need from consultation to extensive data ... methods. Utilize our expertise in combination with ... your own microarray experiments., ,Normalization and basic ...
... CLS number is a new ... match Cornings product number. If ... order under the old Sigma-Aldrich ... service for assistance. Material: ...
BD Falcon 850 cm Smooth-surface TufRol Roller Bottle, tissue-culture treated polystyrene, blow-molded one-piece design, with easy on/off non-vented cap, packed in double bag. (20/ca) Packaging: ...
... of Flight Mass Analyzer for superior sensitivity, mass accuracy, and resolving ... m/z, * Precursor ion selection range: 150 - 4000 m/z, * ... with internal reference, * Dynamic range: 4 orders of magnitude ... ...
Biology Products: