"The expression analysis in this case matches what the judges knew intuitively; in some cases, however, judges' may not guess correctly about the people," said Brian Monahan, EVP, Managing Partner, IPG Media Lab. "What's exciting about Affectiva's facial expression measurement is how it's a scalable way to get objective feedback about viewer's emotional response to your ad before you spend a lot on a campaign."
"There is a clear difference in people's facial responses to this entry than the other three entries we tracked," said Rana el Kaliouby, Co-founder and Chief Technology Officer of Affectiva, Inc. in Waltham, Mass. "The great levels of attention and smiles, and the way they rise an peak at the end of the video, help explain why 'American ROM' is a winner."
For a complete list of rankings and winners, as well as an interactive view of the results data, visit: http://labs.affectiva.com/cannes/dashboard.php.
About the IPG Media Lab
At the center of Interpublic Group's Mediabrands network, the IPG Media Lab helps clients and agencies put innovation into action. By creating opportunities for marketers to identify, formulate and test new approaches, the Lab mitigates risk through a process outside the normal campaign methodology. Employing creative thinking and a suite of proprietary research tools to understand how emerging media impacts purchase decisions, the Lab provides ha
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