WASHINGTON, Dec. 4, 2012 /PRNewswire/ -- SharpBrains, the leading market research firm tracking brain health innovation, announced today the release of an in-depth industry report titled The State of the Digital Brain Health Market 2012-2020 – Transforming Health with Digital Tools to Assess, Monitor, and Enhance Cognition across the Lifespan. The biennial report provides readers with key insights into the digital revolution transforming brain health and heath overall, with trend analysis and detailed revenue growth forecasts.
"We want to provide the most comprehensive analysis and forecast of the substantial transformation underway within the brain health field," said Alvaro Fernandez, CEO of SharpBrains, recently named a Young Global Leader by the World Economic Forum. "Despite the economic downturn this market has still grown from $600 million in annual revenues in 2009 to more than $1 billion by the end of 2012. With more than two billion people worldwide currently suffering from brain-based health and productivity challenges, it is rewarding to see a new generation of technologies and methodologies being developed and implemented to confront this challenge in efficient and scalable ways."
SharpBrains forecasts the market for digital brain health to grow exponentially to between $4 and $10 billion by 2020, with $6 billion being the most likely scenario. It also predicts the Asia Pacific region to likely surpass North America and Europe by 2017. The report analyzes data and trends in four key customer segments--led by consumers increasingly looking to proactively manage and improve their brain health and performance outside clinical settings—and in two types of digital technology that are already going mainstream:
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