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The American Optometric Association and 3D@Home Consortium Sign Memorandum of Understanding
Date:3/16/2011

NEW YORK, March 16, 2011 /PRNewswire/ -- The American Optometric Association (AOA) and its 36,000 members announced its partnership with the 3D@Home Consortium, a group of more than 45 companies, to improve the understanding of 3D/S3D viewing as a safe and appropriate technology for all viewing audiences.  The parties signed a Memorandum of Understanding (MOU), stating their intent to share data and jointly promote vision health utilizing stereoscopic 3D displays.

The two groups signed the agreement following the "3D Vision and Health Symposium," organized by the two organizations and hosted by the State University of New York College of Optometry. The event was sponsored by Marchon3D.

The cooperative relationship will be a conduit for the exchange of the most current information and research.  Both the AOA and the 3D@Home Consortium acknowledge vision and eye health may enhance consumers' abilities to view 3D/S3D images, and ultimately increase their use of such technology.  The two groups will collaborate in the development of common interest strategies, exchange of ideas, and shared best practices.

With the range of new 3D products now available for home use, the quality of viewing is not based solely on image related aspects but is also tied explicitly to human vision development and the human perceptual experience.  Potential projects covered by the MOU include: 1) enhanced public and professional communication; 2) development and design of 3D/S3D based vision risk assessment tools; 3) development and design of applied therapies; 4) providing new integrated efforts for quality improvement and evaluation; and 5) improved public health and vision and eye health.

"AOA, representing America's family eye doctors, will be of great assistance to the 3D@Home Consortium in broadening their understanding of the human visual system," said Dori Carlson, OD, President-Elect of the AOA. "We also know that 3D viewin
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SOURCE American Optometric Association; 3D@Home Consortium
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