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Ten Extraordinary Innovations Line Up For US $100,000 Saatchi & Saatchi Award For World Changing Ideas
Date:1/22/2008

wo students at Royal College of Art of London responsible for developing Concrete Canvas, rapidly deployable hardened shelters for victims of natural or man-made disasters.

At the February 21, 2008 Award ceremony, Edward de Bono will present his "Medal For Thinking" to the finalist whose idea best meets Edward's criteria of 'simple, practical and effective.'

The US $100,000 prize is made up of US$50,000 cash and the equivalent of US$50,000 in Saatchi & Saatchi marketing consultancy.

To find out more, visit http://www.saatchi.com/worldchanging

About Saatchi & Saatchi

Part of the Publicis Groupe, the fourth largest communications holding company, Saatchi & Saatchi handles over 40 multinational companies including Procter & Gamble, Toyota, General Mills, Novartis, Sony Ericsson, Emirates Airline, Deutsche Telekom/T-Mobile and VISA Europe.

With 153 offices and almost 7000 employees, Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products.

This is a key element in Lovemarks, Saatchi & Saatchi's unique methodology for elevating the status of brands by creating "loyalty beyond reason" and "inspirational consumers."

Saatchi & Saatchi is "The Lovemarks Company."


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