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Ten Extraordinary Innovations Line Up For US $100,000 Saatchi & Saatchi Award For World Changing Ideas

software to project hologram-like floating 3-D

images of the patient's anatomy and cancer site from standard CT scans.

The "crystal ball" image can be seen from any angle without the need for

special eyewear. This enables the oncology team to prepare a more

accurate and effective radiation treatment plan -- a critical step in

eradicating cancer.

Printing Skin and Bones (UK)

Uses inkjet printing technology to fabricate complex tissue scaffolds on

which cells can be grown. The later aim is to use inkjet printing to build

3-D structures that contain both the living cells and the scaffold

materials. The ability to print skin and bone and, ultimately, whole

artificial organs is a possibility.,10639,en.htm

Restoring Sight to the Blind (USA)

A visual prosthesis will help make blindness a treatable condition by

bypassing a diseased or damaged eye and sending signals directly to the

part of the brain that normally receives input from the healthy retina.

The World Health Organisation estimates there are 45 million people who

are blind, and 135 million with low vision. This idea will potentially

help these millions of people to see once again.

Speaking Books (South Africa)

Speaking Books have embedded soundtracks in local languages, dealing with

life-threatening health issues including AIDS, TB, Malaria and mental

health. By using an adaptation of children's book technology -- the

talking book -- South Africa's largest NGO is able to overcome adult


SOURCE Saatchi & Saatchi
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