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Ten Extraordinary Innovations Line Up For US $100,000 Saatchi & Saatchi Award For World Changing Ideas
Date:1/22/2008

Edward de Bono, Peter Gabriel, HRH Prince Hassan, Malcolm McLaren, Carolyn

Porco and Philippe Starck on judging panel

NEW YORK, Jan. 22 /PRNewswire/ -- Bob Isherwood, Worldwide Creative Director of Saatchi & Saatchi, today announces the contenders to win the fifth Saatchi & Saatchi Award For World Changing Ideas.

Held biennially, this global competition was established by Saatchi & Saatchi to spotlight, celebrate and promote ideas that have the potential to change the world of the individual, of groups of people with particular needs, or the whole world.

Bob Isherwood, convenor of the Award, said, "The ingenuity, brilliance and commitment of our finalists is humbling. We have some very big answers to some very big questions here, and their potential to change the world of so many people is self-evident. These ideas are simply inspirational."

The judging panel for the 2007 Award was announced earlier this month. It is a line up of outstanding individuals, all well known experts in their field and no strangers to innovation themselves -- Edward de Bono, Peter Gabriel, HRH Prince Hassan, Malcolm McLaren, Carolyn Porco and Philippe Starck.

The Award attracts an incredibly broad range of entries, which is reflected in the line up of finalists for this year's prize.

The winner will be announced at a high profile ceremony in New York on Thursday 21st February 2008, where the following ten finalists will exhibit their innovations:

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SOURCE Saatchi & Saatchi
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