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Ten Extraordinary Innovations Line Up For US $100,000 Saatchi & Saatchi Award For World Changing Ideas
Date:1/22/2008

Edward de Bono, Peter Gabriel, HRH Prince Hassan, Malcolm McLaren, Carolyn

Porco and Philippe Starck on judging panel

NEW YORK, Jan. 22 /PRNewswire/ -- Bob Isherwood, Worldwide Creative Director of Saatchi & Saatchi, today announces the contenders to win the fifth Saatchi & Saatchi Award For World Changing Ideas.

Held biennially, this global competition was established by Saatchi & Saatchi to spotlight, celebrate and promote ideas that have the potential to change the world of the individual, of groups of people with particular needs, or the whole world.

Bob Isherwood, convenor of the Award, said, "The ingenuity, brilliance and commitment of our finalists is humbling. We have some very big answers to some very big questions here, and their potential to change the world of so many people is self-evident. These ideas are simply inspirational."

The judging panel for the 2007 Award was announced earlier this month. It is a line up of outstanding individuals, all well known experts in their field and no strangers to innovation themselves -- Edward de Bono, Peter Gabriel, HRH Prince Hassan, Malcolm McLaren, Carolyn Porco and Philippe Starck.

The Award attracts an incredibly broad range of entries, which is reflected in the line up of finalists for this year's prize.

The winner will be announced at a high profile ceremony in New York on Thursday 21st February 2008, where the following ten finalists will exhibit their innovations:

Acuset IV Controller (New Zealand)

Intravenous Infusion (IV) is the world's most common medical procedure. In

the developing world, dangerously inaccurate roller clamps are used. This

US$6 reusable IV flow controller is affordable, simple to use, accurate

and precise. Relatively untrained operators can achieve an accuracy and

precision similar to the US$2,000 alternative used in the developed world.

The Acuset IV Flow Controller has the potential to save millions of lives.

http://www.medicinemondiale.org

Crossbreed Collapsible Wheel (UK)

Has a segmented, hinged rim. It allows the wheel to fold down from a rigid

circular shape to a flattened blade-like form in one easy, flowing motion.

The tyre remains fully inflated and in place on the rim. Opens up

possibilities for full size bicycles or wheelchairs that could be folded

into a package the size and shape of a golf bag and therefore much more

easily placed in cars and taxis. http://www.duncfitz.co.uk

LifeStraw(R) (Switzerland)

A highly portable, personal, water-purification tool that turns even the

dirtiest water into safe drinking water by filtering out bacteria, viruses

and parasites. Provides safe drinking water for one person for a whole

year. LifeStraw(R) is vitally important for women, children and people

with compromised immune systems, who are especially susceptible to water-

born diseases. For the more than one billion people who lack access to

safe drinking water in the developing world, LifeStraw(R) could mean the

difference between life and death. http://www.lifestraw.com

One Laptop per Child (USA)

The OLPC laptop features new designs for a more compact, energy-efficient,

and ecologically friendly computer, with a new user interface, Sugar,

created especially for children. The aim is that every child in the

developing world should have one in order to 'learn learning'. The OLPC

Foundation hopes to eliminate illiteracy and poverty through education

with the OLPC laptop. http://www.laptop.org

PerspectaRAD 3-D Display for Cancer Treatment (USA)

Uses special optics and software to project hologram-like floating 3-D

images of the patient's anatomy and cancer site from standard CT scans.

The "crystal ball" image can be seen from any angle without the need for

special eyewear. This enables the oncology team to prepare a more

accurate and effective radiation treatment plan -- a critical step in

eradicating cancer. http://www.actuality-systems.com

Printing Skin and Bones (UK)

Uses inkjet printing technology to fabricate complex tissue scaffolds on

which cells can be grown. The later aim is to use inkjet printing to build

3-D structures that contain both the living cells and the scaffold

materials. The ability to print skin and bone and, ultimately, whole

artificial organs is a possibility.

http://www.manchester.ac.uk/press/newsarchive/title,10639,en.htm

Restoring Sight to the Blind (USA)

A visual prosthesis will help make blindness a treatable condition by

bypassing a diseased or damaged eye and sending signals directly to the

part of the brain that normally receives input from the healthy retina.

The World Health Organisation estimates there are 45 million people who

are blind, and 135 million with low vision. This idea will potentially

help these millions of people to see once again.

http://pz.med.harvard.edu/restoring-sight-to-the-blind

Speaking Books (South Africa)

Speaking Books have embedded soundtracks in local languages, dealing with

life-threatening health issues including AIDS, TB, Malaria and mental

health. By using an adaptation of children's book technology -- the

talking book -- South Africa's largest NGO is able to overcome adult

illiteracy, enabling patients and care workers to identify illnesses, to

know where to go for treatment and how to take their medication to stay

alive. http://www.sadag.co.za

Village Phone (USA)

A 'Business in a Box' that provides telecommunications coverage and

business opportunities to poor rural populations in developing countries.

Using microfinance loans, grassroots entrepreneurs buy the kit and then

rent the use of the phone to their community. So communities are able to

contact families and friends, as well as access information about

healthcare, market prices, news and danger alerts.

http://www.grameenfoundation.org/what_we_do/technology_programs/village_phone/

Wadsworth Brain-Computer Interface (USA)

The Wadsworth BCI enables totally paralyzed people to communicate and

control their environment with brain signals alone. The user wears a cloth

electrode cap to detect brain waves that are then translated into outputs

such as word-processing, speech, e-mail, environmental control, or

movements of robotic devices. The Wadsworth BCI is the only BCI in the

world that gives independent communication to totally paralyzed people for

daily home use. http://www.bciresearch.org/html/saatchi.html

About the Award

Previous World Changing Ideas Award finalists have ranged from a tornado early-warning system, self-adjusting spectacles, a sonar system that enables the visually-impaired to 'see' with their ears, a compound that can replicate the sensitivity of human skin, a new kind of aeroplane, a storage system for the world's languages and viable electric lighting for the developing world.

The 2005 recipients were two students at Royal College of Art of London responsible for developing Concrete Canvas, rapidly deployable hardened shelters for victims of natural or man-made disasters.

At the February 21, 2008 Award ceremony, Edward de Bono will present his "Medal For Thinking" to the finalist whose idea best meets Edward's criteria of 'simple, practical and effective.'

The US $100,000 prize is made up of US$50,000 cash and the equivalent of US$50,000 in Saatchi & Saatchi marketing consultancy.

To find out more, visit http://www.saatchi.com/worldchanging

About Saatchi & Saatchi

Part of the Publicis Groupe, the fourth largest communications holding company, Saatchi & Saatchi handles over 40 multinational companies including Procter & Gamble, Toyota, General Mills, Novartis, Sony Ericsson, Emirates Airline, Deutsche Telekom/T-Mobile and VISA Europe.

With 153 offices and almost 7000 employees, Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products.

This is a key element in Lovemarks, Saatchi & Saatchi's unique methodology for elevating the status of brands by creating "loyalty beyond reason" and "inspirational consumers."

Saatchi & Saatchi is "The Lovemarks Company."


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