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Technology Transforms Market Research in Pharmaceutical Industry
Date:2/14/2008

mbitious. They still want their studies to be time-efficient, cost-effective and capable of producing high quality data. But they're designing more complex studies with higher goals, aimed at reaching more physicians -- geographically and within a cross-section of specialties -- and yielding information that's really solid. What's more, the researchers want to do all this within their pre-approved budgets and deadlines."

The need to stay within authorized budgets while increasing Internet use has resulted in a curious paradox. The very same market researchers who chose the online methodology in the first place -- generally for its cost-effectiveness -- are now using it so much that they are spending more. While researchers say that would like to see lower prices, they are in fact driving up the price by designing more ambitious and increasingly complex studies.

More than 20 global pharmaceutical and biotech companies were represented in this year's Medefield Market Research Trends Study, including AstraZeneca, Pfizer, Wyeth, Novartis, Roche and Bristol-Myers Squibb. Online interviews were conducted with 163 market research and business intelligence professionals.

Copies of the new Medfield Pharmaceutical Market Research Trends Study are available by writing to Medefield or by e-mailing Andrea Alfonsi, President, Medefield America (andrea.alfonsi@medefield.com).

Medefield is an international agency specializing in pharmaceutical market research, providing e-Fieldwork services in the US, Canada, Europe, Central and South America and Asia. The company has a proprietary respondent community of more than 400,000 physicians around the world and conducts more global online physician surveys than any other company.

Medefield America is located at 24 W. 40th Street, Suite 950, New York, NY, 10018. Telephone: 212-328-8032, In Europe, Medefield is headquartered at 101 Wigmore Street, 5th Floor, London W1U 1QU. Telephone +44 (0) 207 665 9222.
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SOURCE Medefield America
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