Tasty Baking Company Continues Partnership With Alex's Lemonade Stand Foundation To Fight Childh... ( Tastykake re-issues Alex's Lemon Krim...)

Tasty Baking Company Continues Partnership With Alex's Lemonade Stand Foundation To Fight Childhood Cancer

Date:4/4/2008

Tastykake re-issues Alex's Lemon Krimpets for eight-weeks; 10% of all sales

to be donated to ALSF

PHILADELPHIA, April 4, 2008 /PRNewswire-USNewswire/ -- Tasty Baking Company, makers of the Tastykake snack line, today announced the re-issue of Alex's Lemon Krimpets(R) and affirmed its commitment to Alex's Lemonade Stand Foundation (ALSF), one of the nation's leading organizations in the fight against childhood cancer. Named for Alexandra "Alex" Scott, who raised over $1 million for cancer research through her front-yard lemonade stand before her death at the age of 8 in 2004, ALSF continues Alex's mission today.

Alex's Lemon Krimpets, a lemon jelly-filled variation of the legendary sponge cake, may be purchased anywhere Tastykakes are sold, while supplies last, for $3.99 per family pack or $1.39 for single serve. The product is also available nationally via http://www.tastykake.com. Tastykake will donate 10 percent of the proceeds from the sale of this product to Alex's Lemonade Stand Foundation.

"Tasty Baking Company is proud to support this impressive organization," said Charles Pizzi, Tasty Baking Company President and Chief Executive Officer. "The popularity of this product in 2007 set a wonderful precedent for our fundraising initiative. In 2008, we expect terrific consumer response to the return of Alex's Lemon Krimpets(R), and we believe that this will again translate into a significant donation to the Foundation."

Liz Scott, Alex Scott's mother and Vice President of Development for Alex's Lemonade Stand Foundation, is delighted to continue this unique partnership with Tastykake, saying, "Since Alex's first lemonade stand in 2000, our foundation has raised more than $18 million to fund pediatric oncology research at the nation's most outstanding hospitals. This success is due to the corporate support of partners, such as Tastykake, and the support o
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Tasty Baking Company Continues Partnership With Alex's Lemonade Stand Foundation To Fight Childh...( Tastykake re-issues Alex's Lemon Krim...)