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Tasty Baking Company Continues Partnership With Alex's Lemonade Stand Foundation To Fight Childhood Cancer
Date:4/4/2008

Tastykake re-issues Alex's Lemon Krimpets for eight-weeks; 10% of all sales

to be donated to ALSF

PHILADELPHIA, April 4, 2008 /PRNewswire-USNewswire/ -- Tasty Baking Company, makers of the Tastykake snack line, today announced the re-issue of Alex's Lemon Krimpets(R) and affirmed its commitment to Alex's Lemonade Stand Foundation (ALSF), one of the nation's leading organizations in the fight against childhood cancer. Named for Alexandra "Alex" Scott, who raised over $1 million for cancer research through her front-yard lemonade stand before her death at the age of 8 in 2004, ALSF continues Alex's mission today.

Alex's Lemon Krimpets, a lemon jelly-filled variation of the legendary sponge cake, may be purchased anywhere Tastykakes are sold, while supplies last, for $3.99 per family pack or $1.39 for single serve. The product is also available nationally via http://www.tastykake.com. Tastykake will donate 10 percent of the proceeds from the sale of this product to Alex's Lemonade Stand Foundation.

"Tasty Baking Company is proud to support this impressive organization," said Charles Pizzi, Tasty Baking Company President and Chief Executive Officer. "The popularity of this product in 2007 set a wonderful precedent for our fundraising initiative. In 2008, we expect terrific consumer response to the return of Alex's Lemon Krimpets(R), and we believe that this will again translate into a significant donation to the Foundation."

Liz Scott, Alex Scott's mother and Vice President of Development for Alex's Lemonade Stand Foundation, is delighted to continue this unique partnership with Tastykake, saying, "Since Alex's first lemonade stand in 2000, our foundation has raised more than $18 million to fund pediatric oncology research at the nation's most outstanding hospitals. This success is due to the corporate support of partners, such as Tastykake, and the support of those who purchase Alex's Lemon Krimpets."

To learn more about Tastykake's philanthropic efforts, visit http://www.tastykake.com. For more information about Alex's Lemonade Stand Foundation and how to host a lemonade stand, visit http://www.AlexsLemonade.org.

ABOUT TASTY BAKING COMPANY

Tasty Baking Company (Nasdaq: TSTY), founded in 1914 and headquartered in Philadelphia, Pennsylvania, is one of the country's leading bakers of snack cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia and Oxford, Pennsylvania. For more information on Tasty Baking Company, visit http://www.tastykake.com. Consumers can send Tastykake products throughout the United States from the Company's website or by calling 1-800-33-TASTY.

ABOUT ALEX'S LEMONADE STAND FOUNDATION

Alex's Lemonade Stand Foundation (http://www.AlexsLemonade.org) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996- 2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $18 million towards fulfilling Alex's dream of finding a cure, funding over 50 research projects nationally.


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SOURCE Tasty Baking Company
Copyright©2008 PR Newswire.
All rights reserved

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