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Tastes Change, But One Company Trends First with Their Sweetest Solution
Date:12/6/2013

YUBA CITY, Calif., Dec. 6, 2013 /PRNewswire/ -- Society is moving at the speed of light these days—both people and products. In this new world, the motto for the never-ending product trends and cycles could be "Upgrades R Us." That cutting-edge smartphone, bought two months ago, has already been trumped by a newer, updated version that just hit the market. That new trendy outfit—just recently overspent for—is already so last season.

New trends can be beneficial; for example, the food and beverage industry's marketing of "completely natural, no preservative" products. Why then—since everybody says they want to eat healthier—do so many brands that still list sugar as a main ingredient, remain so prominent and frequently patronized? There's clearly a disconnect between what people want and what they are buying. Shouldn't the way sweets and soda are consumed be as on-trend and as practical as that new tablet computer or those must-have skinny jeans?

Luckily there is a solution to this divide, thanks to Stevia First Corporation, an innovative agricultural biotechnology company based in the heart of California's Central Valley growing region in Yuba City. The company, headed by its bioengineer CEO Robert Brooke, knows full well of the need for a sweetener that allows consumers to satisfy their sweet tooth, without compromising their health in the process. To that end, Stevia First has put its laser focus on a marvelous gift of nature—the stevia plant—in a whole new way, so that it can provide a healthy, low-calorie sweetener for foods and beverages, tasty enough to convert sugar loyalists. They aim to give people the uber-satisfactory culinary experience they crave, without any of the guilt of potential side effects.

Talking about trends, the worldwide supply of stevia is currently just a fraction of what's needed to satisfy future estimates of global demand. In fact, the World Health Organization has estimated that stevia intake could eventually replace 20 to 30 percent of all dietary sweeteners. Credit Suisse has separately determined that over the next 5-10 years there will be a marked reduction in sugar consumption and a marked increase in the role of high-intensity natural sweeteners.  To meet this demand for the best-in-breed, Stevia First is working on two levels: one, to provide stevia products to multinational industry giants to enable the reduction of sugar and artificial sweeteners in mainstream food and beverages; and two, to develop consumer products of its own, such as SF Natural™.

To find out just how delicious their new sweetener is, go to sfnatural.com to participate in a free taste test, and to get more fascinating facts about the stevia plant. For example, stevia is more than 200 times sweeter than sugar, and yet is safe for diabetics, is calorie-free and does not cause tooth decay. It's only a matter of time—this sweetest solution will soon be trending its way into your home.

For more, visit www.steviafirst.com, who paid for the writing and dissemination of this release.

Contact:  Laura Radocaj, Dian Griesel Int'l., 212.825.3210


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SOURCE Stevia First
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