TSI and DICKEY-john participate in more than one hundred trade events globally and employ more than five hundred dedicated employees in facilities across North America, Europe and Asia. Because of the size of both TSI and DICKEY-john, a constant stream of sales leads and loyal customers are needed to keep their respective businesses going.
Trade events are a big part of making sure this happens.
“The most critical part of a successful trade show is good pre-show planning,” Johnson says. “We hold pre-show meetings with all ‘stakeholders’ to determine our plan for the event. We discuss booth graphics, booth layout, what products to display, and [whether] we are doing any promotions in conjunction with the show. It all starts with a plan.”
With a good plan comes a good set of trade displays. But given the particular needs of TSI and DICKEY-john, it wasn't easy finding the kind of display that fit their specific requirements.
“Trying to figure the best way to show our products along with a video display can be difficult,” Johnson explains. “Booth layouts are important because we prefer to have our products on and running during show hours. Logistical issues can also be challenging, [especially] trying to get everything to the right place at the right time.”
But with the help of GLM Displays, TSI and DICKEY-john have successfully found a trade display solution that match their specific needs. “Quick, easy setup and tear-down is key for our booth staff, [since] we do our own installation and dismantling,” Johnson says.
Like any trade event vendor, Johnson and her team need to strike a balance between convenience and aesthetic, and because of the nature of their industry, they dare not compromise on either.
Copyright©2012 Vocus, Inc.
All rights reserved