Clear Lake, MN (PRWEB) September 25, 2013
TSI Inc. revamped their trade show presence with new displays and graphics from GLM Displays which will be showcased at the upcoming SCIX Conference in Milwaukee, WI, Sept. 29 - Oct. 4, 2013 and the 2013 National Safety Council Congress & Expo in Chicago, IL, Sep 30 - Oct 2.
TSI Inc. and its subsidiary DICKEY-john, hinge a large part of its marketing initiatives on trade shows both locally and abroad. Their commitment to international excellence make it important for them to depend on nothing less than the best trade show displays and the most reliable of exhibition equipment. Upgrading and updating their trade show booths will help them make the proper impressions at upcoming shows like ASHE Annual Conference and Technical Exhibition 2013
TSI provides performance measurement solutions for both industrial and academic research; while Dickey-john provides market-leading monitors, controllers, moisture testers, ground speed sensors and a variety of other systems for both manufacturing and engineering.
Given the complex nature of TSI and DICKEY-john’s products, trade shows are necessary to allow their sales teams to showcase their products first hand. TSI Marketing Event Planner, Kelly Johnson, affirms the importance of trade events for both TSI and DICKEY-john. For Johnson, trade events are an integral component in generating brand awareness and lead generation.
“The purpose for attending trade shows often varies depending upon the market and show,” Johnson says. “TSI’s exhibit goals include lead generation and platform [cultivation] to launch new products. [However] DICKEY-jo
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