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THE PLANNING SHOP international Announces Oncology Business Unit
Date:6/30/2010

ogy therapy knowledge with broad brand understanding, the synergies of which will provide clients with brand strategy for a fast-shifting clinical context."

The TPSi Oncology Business Unit was established when the company recognized that most of its clients were increasingly involved in oncology -- either marketing existing compounds or developing new compounds.  According to Sherry Fox, President, TPSi North America and founder of the unit, "We recognized the need for a dedicated division focused on oncology, so we set out to find a leader who  would contribute the necessary expertise.  Many of our clients are specifically asking for this level of oncology knowledge, which combined with our brand strategy experience will provide a complete solution to oncology marketing research needs."  

About THE PLANNING SHOP international

THE PLANNING SHOP international was established in 1987 as a strategic brand consultancy.  The company quickly expanded into market research and the pharmaceutical industry in particular, on which it now focuses 100% of its efforts.  The organization's unique brand-building market research products, delivered through branding and consultancy experience, makes TPSi unique in the pharmaceutical market research sector.  Constantly innovating by using new techniques, TPSi is committed to helping its clients build superior brands from Phase 2 to in-market.  With offices in London, Brussels, and Philadelphia, TPSi focuses on brand strategy in addition to market research, working on behalf of clients around the globe.  


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