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TCN e-Systems Offers Trial Sponsors Solutions for Creating In-House Center of Excellence in Patient Recruitment
Date:6/23/2008

Web-based programs give sponsors easy-to-use tools to store, mine and

transfer knowledge base to ensure enrollment success

NEWTON, Mass., June 23 /PRNewswire/ -- Today, TCN e-Systems(SM), the patient recruitment technology leader, announced the release of a new product, "Center of Excellence," designed to establish secure, Web-based infrastructures that support in-house recruitment capabilities for clinical trial sponsors. The goal is to standardize work flow and make data access more efficient so that "lessons learned" from previous studies can be applied to current and upcoming clinical trials.

"As pressure builds for clinical trial sponsors to assume full accountability for patient recruitment outcomes, acquiring all of the knowledge necessary for successful study enrollment poses a variety of operational challenges," said Jaime Cohen, TCN e-Systems data management lead. "For a clinical trial to succeed, all stake holders must understand what it takes to drive timely patient recruitment, and have easy access to the information necessary to make it happen."

TCN e-Systems' Center of Excellence is designed to institutionalize patient recruitment expertise by establishing an easy-to-use infrastructure for creating, collecting, standardizing, and disseminating institutional knowledge throughout a given life-sciences company. The technology leverages 25 years of experience of the global patient recruitment leader, BBK Worldwide, with whom TCN e-Systems has teamed to develop the product.

"An amazing wealth of patient recruitment data exists within sponsor organizations, but it seldom resides in any one place that everyone can easily access," Cohen said. "The data and expertise necessary for patient recruitment is too mission-critical to reside in silos. All too often, only a handful of individuals possess the strategic knowledge or perspective to leverage this data to inform the enrollment process."

Studies have shown that the enrollment period for clinical trials remains one of the most prolonged periods in the development cycle for new drugs, and presents a large opportunity for sponsors to reduce time to market for new medicines and medical devices.

"However, creating a centralized repository of patient recruitment data is only the first step," Cohen said. "All members of the study community need to know how to use it to optimize patient recruitment, and this requires well-planned, consistent training. When people understand the theory and practice behind recruitment, they can become strategists who can more deftly identify and apply the specific methods of intervention that will enhance recruitment."

To accomplish this additional goal, TCN e-Systems developed a companion training product, called QuickTrainer(SM). Made up of online training modules, QuickTrainer guides "students" through a stepped approach to learning recruitment essentials and applying new knowledge to current clinical projects. Each module has reading assignments, practical exercises, and feedback from expert patient recruitment advisors to reinforce learning.

QuickTrainer course content is partly drawn from BBK Worldwide's recently released book, Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success, and a BBK patient recruitment advisor is assigned to each QuickTrainer participant to provide personalized feedback. The program's secure, permission-controlled environment allows access across geographic regions and time zones, offering convenience to study team professionals with busy travel schedules.

"Global study teams are taking on greater in-house responsibility for all aspects of recruitment, from study feasibility and site selection to patient generation and retention," Cohen said. "QuickTrainer teaches them how to put a recruitment lens on all of these processes."

The need for patient recruitment training is well-recognized throughout the clinical trials industry, affirmed by Kenneth Getz, senior research fellow for the Tufts Center for the Study of Drug Development. "Study protocols have become much more complicated and demanding of study volunteers over the past decade," he said. "It is imperative that clinical research staff have the training necessary to educate and engage their study volunteers as partners in the process if clinical trials are to succeed."

Center of Excellence and QuickTrainer follow the trademark, intuitive design of the company's flagship product, TrialCENTRALNet(SM), which also serves as the technology backbone. TrialCENTRALNet provides an online infrastructure for planning, conducting and managing patient recruitment, instantly centralizing all related communications, data, reporting, and information for a single study, or a suite of studies.

TCN e-Systems will showcase these new solutions at the 44th Annual Meeting of the Drug Information Association in Boston from June 22 - 26, 2008 at booth #711. Together with BBK Worldwide, TCN e-Systems will be distributing two free sets of card decks. One is a collection of 50 walks around Boston; the second is a Patient Recruitment Prep Deck that provides a wide range of engaging mind benders to help professionals improve their understanding of and facility with all that is involved in successfully enrolling clinical studies.

About BBK Worldwide

Founded in 1983 by Joan F. Bachenheimer and Bonnie A. Brescia, BBK Worldwide is a patient recruitment and e-business solution company for the clinical R&D and product marketing segments of the pharmaceutical, biotechnology, and medical device industries. BBK has helped to accelerate time to market for new medicines and treatments by successfully supporting hundreds of clinical studies in more than 60 countries, and in all major therapeutic areas. Staffed by some of the industry's principal thought leaders, BBK continually contributes ideas that advance the clinical development cycle. (http://www.bbkworldwide.com)

About TCN e-Systems LLC

TCN e-Systems, located in Newton, Mass., is an e-recruitment company focused on streamlining patient enrollment for life-sciences companies through Web-based product suites that are designed to respond to the six enrollment risk areas. Founded in October 2006 by Joan F. Bachenheimer and Bonnie A. Brescia, also founding principals of industry-leading patient recruitment company BBK Worldwide, TCN e-Systems is built on 25 years of patient recruitment expertise and industry thought leadership. With years of development in actual clinical trial recruitment campaigns, TCN e-Systems' technology is time-tested and proven to create faster and more successful patient enrollment. (http://www.tcnesystems.com)


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SOURCE TCN e-Systems LLC
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