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Synteract Unveils New Branding at DIA 2012 to Support Enhanced Commercial Strategy
Date:6/12/2012

biotech and pharma. Our high rate of repeat business is a testament to our success, as is our support of 22 product approvals. It's the commitment of our employees that has sustained our growth as well as that of our clients. Our continued dedication to great partnerships will be more clearly communicated through this revised messaging and strong visual identity that focuses on our people – they are Synteract."

As part of its strategy, the company is hiring to augment its medical, clinical, biostatistics and regulatory expertise and has increased its sales and marketing investment as well. The refocused brand identity includes a fully revamped website and tradeshow booths, increased advertising, public relations and social media efforts. Synteract's leaders are actively engaged in front of the medical, scientific and business communities through speaking engagements, contributed articles and interaction with industry associations and standards bodies such as CDISC, SCDM, DIA and others.

Barr added, "The new brand platform allows Synteract to more clearly address our differentiators within this competitive industry, giving current and prospective clients an overview of our customized approach and longstanding clinical development experience to facilitate their search for an outsourcing partner to match their specific needs. And as we move forward with European acquisition plans later this year, we want our culture to be clear."

At DIA, Synteract's growing team of drug development experts will be available to discuss the company's clinical development expertise. To set up an appointment in advance, contact Matt Smith, SVP Sales and Marketing at 760-795-2149 or msmith@synteract.com. The company will also host a reception at its booth on Monday, June 25th, 4:00 p.m.

About Synteract (www.synteract.com)'/>"/>

SOURCE Synteract, Inc.
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