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SwitchGear Genomics and New England Biolabs Develop New Multiplex Reporter Assay System
Date:10/25/2011

MENLO PARK, Calif. and IPSWICH, Mass., Oct. 25, 2011 /PRNewswire/ -- SwitchGear Genomics, Inc., a leading provider of products and services for studying regulatory elements in the human genome, announced that they have partnered with New England Biolabs, Inc. (NEB) to create a new dual reporter assay system that leverages the unique advantages of SwitchGear's LightSwitch™ Luciferase Assay System and NEB's BioLux® Cypridina Luciferase Assay technology.  Combined with a unique genome-wide promoter reporter collection, the LightSwitch Dual Assay System enables unique multiplexing capabilities in cell-based pathway analysis.  The system also facilitates studies using cell lines that are difficult to transfect and may require an internal control to normalize variations in transfection efficiency.  

(Logo: http://photos.prnewswire.com/prnh/20090921/NE79207LOGO-b)

The LightSwitch System is a comprehensive reporter assay platform that includes a genome-wide collection of assay-ready GoClone™ human promoter and 3'UTR luciferase reporters combined with the optimized LightSwitch Luciferase Assay reagents.  The LightSwitch System uses the newly developed RenSP luciferase reporter gene that has been optimized for maximum brightness and sensitivity.  The NEB BioLux Cypridina Luciferase Assay Kit contains the reagents necessary for assaying the activity of the Cypridina Luciferase reporter.

"We are excited to partner with NEB to expand our reporter assay products in new directions," said Nathan Trinklein, Ph.D., CEO and co-founder of SwitchGear Genomics. "By combining our unique technologies, we now offer our customers new capabilities in their reporter assay-based experiments."

"NEB is pleased to be working with SwitchGear to offer the research community increased capab
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SOURCE New England Biolabs
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