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Suzanne Somers, Renowned Author, Medical Advocate, and Official Spokesperson for NeoStem, Inc., Inspires the Audience on The Ellen Degeneres Show

Lively discussion of potential therapies using Adult Stem Cells drives awareness among viewers; NeoStem experiences never before seen interest in its services

NEW YORK, Oct. 8 /PRNewswire-FirstCall/ -- NeoStem, Inc. (Amex: NBS) which is pioneering the pre-disease collection, processing and long-term storage of adult stem cells for future medical need, today announced the launch of its adult stem cell public awareness program, a key element of which is Company spokesperson, Suzanne Somers, who talks about the latest medical technology in her New York Times Bestseller "Breakthrough" which includes a chapter dedicated to NeoStem and the benefits of adult stem cell collection and storage. The live filming of Ms. Somers' own stem cell collection at the California HealthSpan Institute in San Diego, a member of the NeoStem adult stem cell collection network aired last month on ABC's "Nightline."

Ms. Somers, herself a 7 year breast cancer survivor, also appeared last week on "The Ellen Degeneres Show," inspiring an audience comprised solely of breast cancer survivors, about the breakthrough therapies being developed using stem cell treatment including the actual re-growth of human breast tissue. She also spoke at length about NeoStem's adult stem cell collection and storage services as well as the Company's CEO, Dr. Robin Smith. (link provided).

Ms. Somers commented, "Developments in stem cell therapy are the most exciting new breakthrough in medicine. It gives me great peace of mind to know that my own stem cells are carefully and privately housed at a NeoStem storage facility, and will be available to me in the future as development of the many potential therapies utilizing adult stem cells by physicians in the US and around the world progresses. I've learned in my life that being 'reactive' to life's misfortunes, is not as productive as being 'proactive', and that is the path on which I choose to live my life."

Dr. Robin Smith, Chairman and CEO of NeoStem commented, "We are thrilled to have as a spokesperson a health and wellness personality with a following as extensive and devoted as Suzanne's and have noted a remarkable 500% increase in recent phone and e-mail inquiries from individuals interested in learning more about our service." Dr. Smith further noted, "Suzanne's ability to communicate with the general public is an important driver in our mission. Suzanne has the track record, the knowledge, and the celebrity appeal to convey our message, which is the importance of stem cell therapy, and more importantly, the need to have your own stem cells banked while you're healthy."

About NeoStem, Inc.

NeoStem is developing a network of adult stem cell collection centers that are focused on enabling people to donate and store their own (autologous) stem cells when they are young and healthy for their personal use in times for future medical need. The Company has also recently entered into research and development through the acquisition of a worldwide exclusive license to technology to identify and isolate VSELs (very small embryonic-like stem cells), which have been shown to have several physical characteristics that are generally found in embryonic stem cells.

About Stem Cells

A stem cell is essentially a "blank" cell, capable of becoming another more differentiated cell type in the body. Microscopic in size, stem cells are important in medical and science circles because they can be used to replace or even heal damaged tissues and cells in the body. They can serve as a built-in repair system for the human body, replenishing other cells as long as a person is still alive.

About the California HealthSpan Institute, Inc.

California HealthSpan Institute (CHI) in Encinitas, California was founded 10 years ago by Ron Rothenberg, MD to provide state of the art Preventive and Regenerative Medicine. Extensive testing of traditional risk factors as well as advanced testing of vitamin and hormone levels is performed and programs are developed for Optimal Health and Peak Performance. Progress is monitored and programs are customized for individuals based on medical history and genetic factors. Adult hormone deficiencies are treated to optimal levels when indicated. Adult stem cells can be collected at CHI- the first NeoStem Collection Center and banked. Dr. Rothenberg is a Clinical Professor of Family and Preventive Medicine at the University of California, San Diego, School of Medicine and author of "Forever Ageless", Advanced Edition. About one third of the patients at California HealthSpan are physicians.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements reflect management's current expectations, as of the date of this press release, and involve certain risks and uncertainties. The Company's actual results, including the successful role out and results of its public awareness program, could differ materially from those anticipated in these forward-looking statements as a result of various factors. Factors that could cause future results to materially differ from the recent results or those projected in forward-looking statements include the "Risk Factors" described in the Company's periodic filings with the Securities and Exchange Commission. The Company's further development is highly dependent on future medical and research developments and market acceptance, which is outside its control.

NeoStem, Inc.

Robin Smith, Chief Executive Officer

T: 212-584-4180


SOURCE NeoStem, Inc.
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