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Susan Cain Will Kick Off 2013 ASAE Annual Meeting & Exposition, Dan Heath is Closing General Session Speaker

WASHINGTON, April 1, 2013 /PRNewswire-USNewswire/ -- More than 5,500 nonprofit and association professionals are expected to attend the 2013 ASAE Annual Meeting & Exposition in Atlanta this August 3-6. Today, ASAE launches its 2013 Annual Meeting & Exposition website, which includes information on all the speakers, more than 120 education sessions, registration, hotel and travel information, and networking events. 


With one third to half of the world's workforce comprised of introverts, it's critical for organizations to learn how introverts think and work in ways that are crucial to the survival of today's organization. On Sunday, August 4, Opening General Speaker Susan Cain , author of Quiet: The Power of Introverts in a World that Can't Stop Talking, will give advice on how to develop leaders, manage teams, make smart hires, and stimulate innovation, as well as how to structure an organization so the best ideas dominate, rather than those from the most vocal and assertive.

For the Closing General Session on Tuesday, August 6, Dan Heath , a Senior Fellow at Duke University's CASE Center, as well as co-author of two New York Times bestsellers, Made to Stick and Switch, will discuss how our decisions are disrupted by an array of biases and irrationalities, and how we seek out information that supports us and downplays information that doesn't. He will introduce a four-step process designed to counteract these biases, share stories, and give attendees fresh strategies and practical tools that will enable them to make better choices.  

ASAE is also having three Game Changer sessions, which are given by influential leaders in business and innovation. Here's the list of speakers:

  • Kat Cole, President of Cinnabon
  • Bob Kupbens , Vice President of Marketing & Digital Commerce for Delta
  • John Spence , business thought leader and author of the book, Awesomely Simple

"We wanted to focus on enhancing our members' leadership skills as well as helping them find new creative and innovative ways to move their association to the next level," said ASAE President & CEO John H. Graham IV , CAE. "Both Cain and Heath are dynamic, smart, strategic thinkers who will convey unique perspectives in how to manage leaders and think differently in how we make our decisions. These and other education sessions will provide attendees with an enlightening experience."

For this year's Annual Meeting community service project, ASAE is working with Hands On Atlanta, an organization that helps strengthen the greater Atlanta area through volunteer service and civic engagement. On Saturday, August 3, volunteers will have the opportunity to landscape, paint and organize different areas within the Martin Luther King Jr. Historic District. On Tuesday, August 6, participants will work along the Atlanta BeltLine in creating art pieces, installing art and statues, and clearing trails. 

NOTE: Members of the press receive complimentary registration to attend the event. Please contact ASAE Public Relations department to request your complimentary pass.

ASAE thanks the following Alliance Partners for their continued support of the association community:

Strategic Partners
Business Events Canada
Detroit Metro CVB
Fort Worth CVB
Mexico Tourism Board
MultiView, Inc.
Reno Tahoe USA
TMA Resources

Corporate Partners
Affinity Center International
Atlanta CVB
Visit Baltimore
Dallas CVB
Omaha CVB
Visit Salt Lake
Tourism Toronto
Washington State Group

Event Partners
The Broadmoor
Greater Fort Lauderdale CVB
Hong Kong Tourism Board
Johnson Lambert LLP
New Orleans CVB and New Orleans Ernest N. Morial Convention Center
Omni Hotels & Resorts
PBD Worldwide
Puerto Rico Convention Bureau
Richmond Metro CVB

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit

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