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SurePure Seals Deal with Major Mexican Food Producer Signifying Continued Traction

NEW YORK, Feb. 7, 2013 /PRNewswire/ -- SurePure, Inc. (OTCBB: SURP) a global leader in liquid photopurification, announced that Sigma Alimentos, a major Mexican food producer, would purchase at least three of its SurePure ultraviolet (UVC) photopurification systems.  Sigma Alimentos has been testing SurePure equipment for over 12 months.  The order represents a major step forward for SurePure in the validation of its technology. 

Steve Miller , Vice President of Sales and Marketing for SurePure stated: "Our relationship with Sigma has enabled it to introduce a unique process and to develop a new range of specialty products, made possible only with the SurePure technology. Our pipeline of new business is robust and we expect to make additional announcements of our commercial milestones during 2013."

Sigma is the Mexican leader in the production and distribution of refrigerated and frozen foods, and established as the company with the largest number of products on the tables of Mexican families. The company was originally devoted to producing and marketing processed meats, leading the industry. By taking advantage of synergies resulting from its refrigerated distribution network, as of 1994 it ventured into other markets such as yogurt, cheese and ready-to-serve meals. Sigma has stretched its activities to the markets of the United States of America, Guatemala, Honduras, Nicaragua, Costa Rica, El Salvador, the Dominican Republic and Peru.

SurePure believes that its technology has been proven to be an effective purification solution and alternative to thermal pasteurization.  SurePure's technology is used in a variety of industries around the world in applications as diverse as calf milk, dairy, fruit juice, wine and brewing.

About SurePure
SurePure is a global leader in liquid photopurification, the green alternative to pasteurisation and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first.  SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer befits, guaranteed food safety and sound commercial benefits. Go to for more information.

Investor Contact:
Jeff Ramson
Proactive Capital Group, LLC.

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