Navigation Links
Social networking shortcut to finding medical experts
Date:3/14/2012

It can be difficult for someone outside of a specialist field to identify subject experts and the ever increasing amount of available data can be bewildering. New research, published in BioMed Central's open access journal, Journal of Biomedical Semantics, describes a method of social network analysis, similar to finding friends on Facebook, able to sift through scientific literature and news articles to identify opinion leaders and media experts.

Pharmaceutical companies and public health programs rely on opinion leaders to clarify and condense research into a format understandable by the general public and employees. While there are already computer programs which are able to link scientists and medical doctors to their areas of knowledge, this is the first system that is able to identify the opinion leaders from these subject lists.

A team from Lnx Research developed an extraction engine, which used text mining technology, to produce a network of subject experts, and find people, organisations and locations associated with a specific heath topic from research articles. The three sets of results from the search were combined, and, using simple rules, people with the most 'hits' who were most likely to be the opinion leaders were identified. Social network analysis was then used to generate a ranked web of linked experts, based on the number of times they were mentioned together in news articles.

The team tested their program, using the topic 'obesity', and generated a network of over 16,000 experts with 100,000 links between them. The people at the heart of the network, with the most connections, tended to be the subject experts. In about an hour this 'find a friend' system found experts on obesity with an accuracy of about 90%.

Dr Siddhartha Jonnalagadda who led this research explained, "This amount of data would be impossible to sort through without the help of a computer. However when we analysed the results from the program we found that the top twenty obesity experts had all contributed significantly to the advancement of science in the literature and in the news, many having won awards for their work."

Dr Jonnalagadda continued, "We were also able to identify a group of people who, although they were not publishing scientists, were still experts, most likely involved in public education or in science reporting."

So although the system was designed with the aim of finding scientific experts it was also able to find celebrities, and people with a high media profile, who support a particular cause. This information would be invaluable to scientists, students and people wanting to get straight to the heart of a subject.


'/>"/>

Contact: Dr. Hilary Glover
hilary.glover@biomedcentral.com
44-203-192-2370
BioMed Central
Source:Eurekalert

Related biology technology :

1. Monsanto Attempts to Lockout Socially Responsible Shareholder at Annual Meeting
2. SynCardia Goes Social on Facebook, Twitter and LinkedIn
3. Comprendia and New England Biolabs Connect Epigenetics Scientists with New Social Media Application
4. Roche Diabetes Care in the U.S. Turns to Social Media to Promote Diabetes Education, Awareness and Advocacy
5. Executive Mindshare Announces New Social Media Platform for Vertical Business Networks
6. The Massachusetts Biotechnology Council Selects Social Media Marketing Agency 451 Marketing To Develop A Social Media Strategy For 2010
7. SciScout LLC Launches SciAnswers.com, a Science-Based Questions and Answers (Q&A) Site with a Social Networking Perspective.
8. avVaa World Health Care Products Inc. Announces Access via Social Media Websites
9. Healthnostics Medbioworld.com Portal Web Site to Include Social Networking Features
10. Strong Social Connections Needed for Biotech to Grow in Los Angeles
11. Engageon Releases First Peer-to-Peer Medical Association Social Network
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/31/2020)... ... July 29, 2020 , ... Anomet Products has ... different materials for use with CRM, neurostimulation, vascular, and related devices. , ... specific design requirements, performance, and cost criteria; especially where solid wire is limited. ...
(Date:7/31/2020)... ... July 29, 2020 , ... eSource has long been touted as the ... the history of eSource, the reasons it did not take off as quickly as ... source, the industry is moving towards capturing data electronically for clinical trials and then ...
(Date:7/31/2020)... FRANCISCO (PRWEB) , ... July ... ... provider of cloud-based software for the life sciences industry, today announced the ... presentation platform designed specifically for Medical Science Liaisons (MSLs) and other field ...
(Date:7/18/2020)... ... July 16, 2020 , ... After research model surgery and catheter implantation, ... surgery is only the beginning of a successful study, while protecting and accessing the ... Gien, Global Head of Surgery from Envigo in a live webinar ...
Breaking Biology Technology:
(Date:8/5/2020)... ... August 05, 2020 , ... Regenative Labs has received approval from the ... ProText™, making them the first Wharton’s jelly allografts to be assigned a Q code ... solutions are the first Wharton’s jelly allograft product to be recognized as a 361 ...
(Date:7/31/2020)... ... July 30, 2020 , ... Justin Zamirowski ... with a near term focus on Type 2 diabetes and associated comorbidities. , ... multiple therapeutic areas and classes. As Chief Commercial Officer, Justin will lead ...
(Date:7/18/2020)... ... ... Commercial launch readiness is a critical stage in a product life cycle. While ... global economic downturn will only increase price pressures overall for the industry. The era ... from every product launch is critical. However, history shows that only a third of ...
Breaking Biology News(10 mins):