Navigation Links
Social networking shortcut to finding medical experts
Date:3/14/2012

It can be difficult for someone outside of a specialist field to identify subject experts and the ever increasing amount of available data can be bewildering. New research, published in BioMed Central's open access journal, Journal of Biomedical Semantics, describes a method of social network analysis, similar to finding friends on Facebook, able to sift through scientific literature and news articles to identify opinion leaders and media experts.

Pharmaceutical companies and public health programs rely on opinion leaders to clarify and condense research into a format understandable by the general public and employees. While there are already computer programs which are able to link scientists and medical doctors to their areas of knowledge, this is the first system that is able to identify the opinion leaders from these subject lists.

A team from Lnx Research developed an extraction engine, which used text mining technology, to produce a network of subject experts, and find people, organisations and locations associated with a specific heath topic from research articles. The three sets of results from the search were combined, and, using simple rules, people with the most 'hits' who were most likely to be the opinion leaders were identified. Social network analysis was then used to generate a ranked web of linked experts, based on the number of times they were mentioned together in news articles.

The team tested their program, using the topic 'obesity', and generated a network of over 16,000 experts with 100,000 links between them. The people at the heart of the network, with the most connections, tended to be the subject experts. In about an hour this 'find a friend' system found experts on obesity with an accuracy of about 90%.

Dr Siddhartha Jonnalagadda who led this research explained, "This amount of data would be impossible to sort through without the help of a computer. However when we analysed the results from the program we found that the top twenty obesity experts had all contributed significantly to the advancement of science in the literature and in the news, many having won awards for their work."

Dr Jonnalagadda continued, "We were also able to identify a group of people who, although they were not publishing scientists, were still experts, most likely involved in public education or in science reporting."

So although the system was designed with the aim of finding scientific experts it was also able to find celebrities, and people with a high media profile, who support a particular cause. This information would be invaluable to scientists, students and people wanting to get straight to the heart of a subject.


'/>"/>

Contact: Dr. Hilary Glover
hilary.glover@biomedcentral.com
44-203-192-2370
BioMed Central
Source:Eurekalert

Related biology technology :

1. Monsanto Attempts to Lockout Socially Responsible Shareholder at Annual Meeting
2. SynCardia Goes Social on Facebook, Twitter and LinkedIn
3. Comprendia and New England Biolabs Connect Epigenetics Scientists with New Social Media Application
4. Roche Diabetes Care in the U.S. Turns to Social Media to Promote Diabetes Education, Awareness and Advocacy
5. Executive Mindshare Announces New Social Media Platform for Vertical Business Networks
6. The Massachusetts Biotechnology Council Selects Social Media Marketing Agency 451 Marketing To Develop A Social Media Strategy For 2010
7. SciScout LLC Launches SciAnswers.com, a Science-Based Questions and Answers (Q&A) Site with a Social Networking Perspective.
8. avVaa World Health Care Products Inc. Announces Access via Social Media Websites
9. Healthnostics Medbioworld.com Portal Web Site to Include Social Networking Features
10. Strong Social Connections Needed for Biotech to Grow in Los Angeles
11. Engageon Releases First Peer-to-Peer Medical Association Social Network
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/25/2016)... CITY, UTAH. (PRWEB) , ... May 25, 2016 , ... ... in healthcare information exchange, today announced that Charles W. Stellar has been named by ... WEDI’s interim CEO since January 2016. As an executive leader with more than 35 ...
(Date:5/25/2016)... ... May 25, 2016 , ... Biohaven Pharmaceutical Holding ... has granted the company’s orphan drug designation request covering BHV-4157 for the treatment ... by the FDA. , Spinocerebellar ataxia is a rare, debilitating neurodegenerative disorder ...
(Date:5/24/2016)... Israel , May 24, 2016   MedyMatch Technology ... physicians with artificial intelligence, real-time decision support tools in the ... present at the 2016 Israeli Advanced Technology Industries (IATI) BioMed ... Israel,s 15th National Life Sciences and ... at the David Intercontinental Hotel in Tel Aviv, ...
(Date:5/24/2016)... Maryland (PRWEB) , ... May 24, 2016 , ... ... of a newly re-branded identity. The new Media Cybernetics corporate branding reflects a ... world of imaging and image analysis. The re-branding components include a crisp, refreshed ...
Breaking Biology Technology:
(Date:4/13/2016)... CHICAGO , April 13, 2016  IMPOWER physicians ... are setting a new clinical standard in telehealth ... By leveraging the higi platform, IMPOWER patients can ... weight, pulse and body mass index, and, when they ... quick and convenient visit to a local retail location ...
(Date:3/22/2016)... , March 22, 2016 ... report "Electronic Sensors Market for Consumer Industry by Type ... Others), Application (Communication & IT, Entertainment, Home ... Global Forecast to 2022", published by MarketsandMarkets, ... expected to reach USD 26.76 Billion by ...
(Date:3/15/2016)... ALBANY, New York , March 15, 2016 ... a new market report published by Transparency Market Research "Digital ... Growth, Trends and Forecast 2015 - 2023," the global digital ... at US$ 731.9 Mn in 2014 and is forecast to ... to 2023. Growth of micro, small and medium enterprises (MSMEs) ...
Breaking Biology News(10 mins):