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Silicon Valley Veteran Launches New Venture on the “nanoEdge” of the Emerging Nanotechnology Revolution
Date:12/1/2009

rging 'nanosphere' also presents incredible opportunity. I formed nanoEdge™ Technologies because I’ve seen too much valuable IP die on the vine or get highjacked because the brilliant people who developed the science weren’t focused on or perhaps skilled at maximizing the commercial potential of their ideas.

“It’s not enough to give somebody in your company a business development title to promote the mousetrap you think you have in your hand. You have to be able to see the emerging opportunities and identify innovative ways to combine that mousetrap with other technologies to create entirely new products and markets. This requires a particular skillset and experience base that can conceptualize and execute across multiple disciplines and industries and connect dots that others aren’t seeing yet.

“For example, a Middle Eastern company came to us looking for funding for their nano-camera and nano-sensor technologies. They didn’t realize they had already been eclipsed in the applications they were targeting by a European technology. We were able to give them some innovative ideas for adding value to their product design and creating new applications in other industries. This will help them better focus their final stage R&D and reposition their go-to-market strategy for a successful launch.

“This is where nanoEdge™ excells at adding value. We have an exceptional track record of creating multiplied returns for clients from opportunities that they didn’t know they had.

“This expertise is even more critical for nanotech companies because more often than not, the true value of their IP is not in a single product but rather in the application of their IP to other products, services and technologies – what I term 'nanosynergistics'. You can’t leverage this kind of integrated value via a traditional in-house sales and marketing model. You
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