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Sigma-Aldrich Recognized by BioInformatics, LLC as Having the Most Useful and Easiest to Use Online and Print Catalogs
Date:5/13/2008

Catalog serves as definitive source for life science researchers

ST. LOUIS, May 13 /PRNewswire-FirstCall/ -- Sigma-Aldrich (Nasdaq: SIAL) is pleased to announce that BioInformatics, LLC, a leading market research company for the life science industry, reports that the Company's online product catalog (http://www.sigma-aldrich.com/catalog) is considered by scientists to be "most useful" and "easiest to use".

"Our catalog team represents the long-term commitment of some of our most experienced scientists and talented publication specialists," said Robert Gates, Biochemistry product manager at Sigma-Aldrich. For 58 years the Sigma(R) catalog has served as the definitive source for life science research reagents. With the current systems we have in place, and our passion for process improvement, our catalogs will continue to set the industry standard well into the future."

"The results of this survey validate Sigma's strategy of continuous user involvement in the development of their online catalog," said Bill Kelly, president of BioInformatics, LLC. "By understanding how scientists rely on their catalog throughout the research process Sigma has successfully transferred their expertise in traditional catalog marketing to the Web and taken advantage of all that the electronic medium has to offer."

The frequency with which customers use the company's catalog also correlates to what is perceived as the "best" in the market today. It was discovered that the three most important features of online product catalogs are "prices listed adjacent to product descriptions," "protocols" and "product descriptions." Since 96% of scientists access online catalogs at least once a month, having the "most useful" and "most frequently used" is a great success for Sigma-Aldrich. Scientists spend, on average, 2.6 hours a week viewing online catalogs.

The Sigma-Aldrich print catalog (http://www.sigma-aldrich.com/sigmacatalog) placed #1 in "most useful" and "easiest to use." The BioInformatics report states that approximately "80% of scientists use print catalogs at least once a month." The items that are found most important by scientists in print catalogs are "prices listed adjacent to product description," "product descriptions" and "application information." Almost half of all scientists spend 1 to 1.5 hours a week using print catalogs.

About Sigma-Aldrich: Sigma-Aldrich is a leading Life Science and High Technology company. Its biochemical and organic chemical products and kits are used in scientific and genomic research, biotechnology, pharmaceutical development, the diagnosis of disease and as key components in pharmaceutical and other high technology manufacturing. The Company has customers in life science companies, university and government institutions, hospitals, and in industry. Over one million scientists and technologists use its products. Sigma-Aldrich operates in 36 countries and has 7,900 employees providing excellent service worldwide. Sigma-Aldrich is committed to Accelerating Customer Success through Leadership in Life Science, High Technology and Service. For more information about Sigma-Aldrich, please visit its award-winning website at http://www.sigma-aldrich.com.

About BioInformatics: BioInformatics, LLC is the premier research and consulting firm serving the life science tools industry. By leveraging our professional social network of tens of thousands of biomedical researchers, we have supported more than 300 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.

Sigma and Sigma-Aldrich are registered trademarks of Sigma-Aldrich Biotechnology LP and Sigma-Aldrich Co.


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