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Setting the Benchmark for Winery Tasting Room Research: An Emerging Region Gets a Global Perspective
Date:4/22/2009

-mail three months after their visit that showed nearly half purchased the winery's brand since their visit at either a liquor store or restaurant. The report briefing can be accessed at www.vinelandresearch.com under quick links.

"This in-depth study demonstrates Vineland's commitment to deliver industry-driven research," said Dr. Jim Brandle, C.E.O., Vineland Research and Innovation Centre. "We are very pleased to be able to offer these findings as they unlock key insights into profitability and sustainability that directly affect the industry."

    Other report findings:

    -   31% of visitors to the Niagara Region relied on word-of-mouth as
        their source for information about the Region and its wineries. The
        follow-up study also highlighted this, with 86% recommending the
        winery to family, friends, and colleagues.
    -   Almost 85% of visitors drink wine at least once per week (22% daily),
        and consume approximately five bottles of wine per month.
    -   The entire sample said they drink more red wine than any other type,
        and spend an average of $106 per month on wine.

About Vineland Research and Innovation Centre

Vineland Research and Innovation Centre is an independent, not-for-profit organization established as a world-class centre for horticultural science and innovation. In its capacity to enable and foster relationships with industry, academia and government, Vineland works to deliver premium horticultural products and production innovations. Vineland brings a global perspective to the horticulture industry and offers a broad range of lasting benefits both locally and internationally. Vineland's research priorities align with industry needs and its outcomes focus on the growth of the entire horticulture industry.


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SOURCE Vineland Research and Innovation Centre
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