Navigation Links
Setting the Benchmark for Winery Tasting Room Research: An Emerging Region Gets a Global Perspective
Date:4/22/2009

VINELAND, ON, April 22 /PRNewswire/ - Do winery tasting rooms really help generate sales for wineries? According to researchers at the Vineland Research and Innovation Centre almost half of winery tasting room visitors purchase the winery's brand within three months of their visit.

"This research proves that the tasting room experience does actually convert visitors to the brand resulting in future sales," said Dr. Isabelle Lesschaeve, research director, consumer insights and product innovation for Vineland Research and Innovation Centre. "So, it's important for wineries to have their brand available to the purchaser either through a liquor store or in the case of a small or boutique winery strategies such as wine clubs or the availability of online purchasing are important to keep momentum going. Also, knowing the dynamics of their visitors, wineries can organize and promote events in a more deliberate way."

Dr. Johan Bruwer, from the University of Adelaide in Australia who is also a senior research fellow at the Vineland Research and Innovation Centre developed the winery visitation survey and Lesschaeve conducted the work.

"Some wineries tend to neglect the tasting room experience thinking it's a one-time deal. We show that it actually can convert purchasers to the brand. We plan to continue our research toward brand loyalty: its development and sustainability," Lesschaeve adds. "Also very exciting to note this benchmark study is a North-American first and sets a standard for future research in wine regions across the continent."

Five wineries located in the Niagara Region took part in the study during 2007 with well over 900 visitors completing the survey at the end of their tasting room experience. The survey covered questions which included: demographic profiles, tourist behaviour, region perceptions, purchase behaviour, and consumption habits. A follow-up study measuring the effect of their experience was conducted via e
'/>"/>

SOURCE Vineland Research and Innovation Centre
Copyright©2009 PR Newswire.
All rights reserved

0

GOOD

Page: 1 2

Related biology technology :

1. Oncologists Want to See Significant Improvement in Overall Survival Before Adopting Targeted Polytherapy in a First-Line Setting
2. Micromet Data Presented at the International AACR-NCI-EORTC Conference Support the Development of Adecatumumab (MT201) in Earlier Stage Cancer Disease Settings
3. Baxter Announces FDA Approval of ARTISS Slow-Setting Fibrin Sealant in Treatment of Burn Patients
4. China Biologic Products Announces Approval for Setting Up a New Plasma Collection Station in Pu Bei County, Guangxi Province
5. Netsmart Technologies Customer in Pennsylvania Recognized for Achieving Data Benchmarking Milestones
6. Developing Sales Leaders: Benchmarks Reveal Tactics that Will Propel Your Business
7. Another industry first enabled by Benchmark Biolabs - Peros oral delivery platform and vaccine facility licensed by the USDA
8. Ernst & Young Benchmarks Danish Biotech Pipeline Third in Europe
9. New Study Provides Benchmarks for Winning Brand Team Management
10. New Study Provides Benchmarks for Optimizing Marketing Staff Levels to Drive Growth
11. New Study Shares Benchmarks for Fixed-Dose Combination (FDC) Drug Development

Post Your Comments:
*Name:
*Comment:
*Email:
(Date:11/25/2009)... , NEW YORK, Nov. 25 Report...port is available in its catalogue: ,, Brazil ...,, http://www.reportlinker.com/p0165503/Brazil...html ,, Brazil Bioethanol Market Analysis and ... provides detailed analysis and forecasts of the g...
(Date:11/24/2009)... The New York investment bank KTA...NEU) has agreed an AU$6.7 mil convertible note pri... The private placement was arranged by KTA Capital.... , New York (PRWEB) Nove...nt bank KTA Capital, LLC ("KTA Capital")...
(Date:11/24/2009)... Health care employment grew by... only one to show consistent growth during the U.S...als remain in trouble, and health systems are comi...nel, instead of just administrators. , ...care employment continued growing in October despi...
(Date:11/24/2009)..., SEATTLE, Nov. 24 Blue Marble E...he Odessa Public Development Authority (OPDA) were... Community Economic Revitalization Board (CERB) in...te,s first specialty biochemical biorefinery in Li...gnificantly speed the development of our biorefine...
Breaking Biology Technology:Reportlinker Adds Brazil Bioethanol Market Analysis and Forecasts to 2013 2Reportlinker Adds Brazil Bioethanol Market Analysis and Forecasts to 2013 3Reportlinker Adds Brazil Bioethanol Market Analysis and Forecasts to 2013 4Reportlinker Adds Brazil Bioethanol Market Analysis and Forecasts to 2013 5Reportlinker Adds Brazil Bioethanol Market Analysis and Forecasts to 2013 6Reportlinker Adds Brazil Bioethanol Market Analysis and Forecasts to 2013 7Reportlinker Adds Brazil Bioethanol Market Analysis and Forecasts to 2013 8Reportlinker Adds Brazil Bioethanol Market Analysis and Forecasts to 2013 9Reportlinker Adds Brazil Bioethanol Market Analysis and Forecasts to 2013 10KTA Capital Arranges an AU$6.7 Million Private Placement by Neuren Pharmaceuticals 2The MedZilla Report for October 2009 - Health Care Employment Grows Again in October Even As Clinics, Specialty Centers Close 2The MedZilla Report for October 2009 - Health Care Employment Grows Again in October Even As Clinics, Specialty Centers Close 3The MedZilla Report for October 2009 - Health Care Employment Grows Again in October Even As Clinics, Specialty Centers Close 4Blue Marble Energy, OPDA Awarded $2M by WA's Community Economic Revitalization Board 2
...he following statement,was issued today by the law...Notice is hereby given that a class action lawsuit... the Southern District of Ohio on behalf of,all pu...: LCAV ) ("LCA" or,the "Company") from February 1...ss Period"). If you wish to discuss this action o...
... 1 AviaraDx announced today that,the company,s Ca... its,College of American Pathology (CAP) accredita...logy tests to hospitals and physicians across the,...ression assay capable of classifying,39 tumor type...ication of metastatic,cancer and guides the physic...
...s Johnson Space Center,has awarded a five-year, $1...with the National Space Biomedical Research Instit...tension, the institute and NASA,s Human,Research P...t of a,long-term human presence in space., The ba... 1, 1997, with,a value of $93.6 million. The first...
Other Biology Technology:Shareholder Class Action Filed Against LCA-Vision, Inc. by the Law Firm of Schiffrin Barroway Topaz & Kessler, LLP 2Shareholder Class Action Filed Against LCA-Vision, Inc. by the Law Firm of Schiffrin Barroway Topaz & Kessler, LLP 3AviaraDx Announces CAP Accreditation of Its Laboratory Operations 2
(Date:11/26/2009)...erg, 27 November 2009 What are the bare essential...to produce a cell that can survive on its own? Can...understand how an entire organism functions as a s...cientists in a partnership between the European Mo...ermany, and the Centre de Regulacio Genmica (CRG) ...
(Date:11/25/2009)... Bacteria don,t have easy lives. In addition to m...y have natural enemies called bacteriophages, viru... days. , Still, bacteria and another class of m...extreme environments such as deep-sea volcanic ven...hey have a built-in defense system that helps prot...
(Date:11/25/2009)...urse of a lifetime, the heart pumps some 250 milli...to do this, the muscle fibers of the heart have to...y Dr. Wolfgang Rottbauer, vice chair of the Depart...ital (Chairman: Prof. Dr. H. A. Katus), has discov...ty of the smallest muscular unit, the sarcomere. I...
Breaking Biology News(10 mins):First-ever blueprint of a minimal cell is more complex than expected 2First-ever blueprint of a minimal cell is more complex than expected 3Researchers discover biological basis of 'bacterial immune system' 2Researchers discover biological basis of 'bacterial immune system' 3New genetic cause of cardiac failure discovered 21 in 6 health workers wont report in flu pandemic study by Ben Gurion U researchers 9397 11 in 6 health workers wont report in flu pandemic study by Ben Gurion U researchers 9397 21 in 6 health workers wont report in flu pandemic study by Ben Gurion U researchers 9397 3Corrective genes closer thanks to enzyme modification 9393 1Older Diabetics Should Avoid Dementia Meds 52962 1Older Diabetics Should Avoid Dementia Meds 52962 2
... of HIV-1 to develop high levels of genetic divers...es contributes to our difficulties in producing a ...ent algorithm to develop vaccines that cope with t... This computational method clarifies and analyzes ... describing the molecules which stimulate the immu...
... researchers report that freezing kidney tumors th...patients who are not good candidates for surgery. ...n more than 90 percent of selected patients are pu...standard treatment for kidney tumors is surgery, p...or some patients, surgery is not an option, and Ma...
...to a box glowing with fluorescent light, Stacie Gr...e says, holding the clear plastic up to her face. .... "It,s growing really well," she says, handing it...o his eye. "Yes," he says, with a boyish grin, "th...ngus success story means nothing is growing at the...
Other Biology News:Cryoablation -- A new treatment option for some kidney tumor patients 2Cryoablation -- A new treatment option for some kidney tumor patients 3Immunization rates hit record high in poor countries 2Immunization rates hit record high in poor countries 3
Multiskan EX from Thermo Scientific
...ti-tasking vacuum source and solvent recovery syst...and a maintenance-free, oil-free vacuum pump in a ...h glass condensation flask collects all the recove... UVS400 provides an ideal vacuum system for use wi...
Mouse Anti-Ubiquitin, Multi Monoclonal Antibody, Unconjugated, Clone FK2 from Assay Designs/Stressgen Bioreagents
Goat Anti-Lysozyme C (W-20) Polyclonal Antibody, Unconjugated from Santa Cruz Biotechnology, Inc.
Biology Products: