Navigation Links
Setting the Benchmark for Winery Tasting Room Research: An Emerging Region Gets a Global Perspective
Date:4/22/2009

VINELAND, ON, April 22 /PRNewswire/ - Do winery tasting rooms really help generate sales for wineries? According to researchers at the Vineland Research and Innovation Centre almost half of winery tasting room visitors purchase the winery's brand within three months of their visit.

"This research proves that the tasting room experience does actually convert visitors to the brand resulting in future sales," said Dr. Isabelle Lesschaeve, research director, consumer insights and product innovation for Vineland Research and Innovation Centre. "So, it's important for wineries to have their brand available to the purchaser either through a liquor store or in the case of a small or boutique winery strategies such as wine clubs or the availability of online purchasing are important to keep momentum going. Also, knowing the dynamics of their visitors, wineries can organize and promote events in a more deliberate way."

Dr. Johan Bruwer, from the University of Adelaide in Australia who is also a senior research fellow at the Vineland Research and Innovation Centre developed the winery visitation survey and Lesschaeve conducted the work.

"Some wineries tend to neglect the tasting room experience thinking it's a one-time deal. We show that it actually can convert purchasers to the brand. We plan to continue our research toward brand loyalty: its development and sustainability," Lesschaeve adds. "Also very exciting to note this benchmark study is a North-American first and sets a standard for future research in wine regions across the continent."

Five wineries located in the Niagara Region took part in the study during 2007 with well over 900 visitors completing the survey at the end of their tasting room experience. The survey covered questions which included: demographic profiles, tourist behaviour, region perceptions, purchase behaviour, and consumption habits. A follow-up study measuring the effect of their experience was conducted via e
'/>"/>

SOURCE Vineland Research and Innovation Centre
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2

Related biology technology :

1. Oncologists Want to See Significant Improvement in Overall Survival Before Adopting Targeted Polytherapy in a First-Line Setting
2. Micromet Data Presented at the International AACR-NCI-EORTC Conference Support the Development of Adecatumumab (MT201) in Earlier Stage Cancer Disease Settings
3. Baxter Announces FDA Approval of ARTISS Slow-Setting Fibrin Sealant in Treatment of Burn Patients
4. China Biologic Products Announces Approval for Setting Up a New Plasma Collection Station in Pu Bei County, Guangxi Province
5. Netsmart Technologies Customer in Pennsylvania Recognized for Achieving Data Benchmarking Milestones
6. Developing Sales Leaders: Benchmarks Reveal Tactics that Will Propel Your Business
7. Another industry first enabled by Benchmark Biolabs - Peros oral delivery platform and vaccine facility licensed by the USDA
8. Ernst & Young Benchmarks Danish Biotech Pipeline Third in Europe
9. New Study Provides Benchmarks for Winning Brand Team Management
10. New Study Provides Benchmarks for Optimizing Marketing Staff Levels to Drive Growth
11. New Study Shares Benchmarks for Fixed-Dose Combination (FDC) Drug Development
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/19/2014)... CORAL SPRINGS, Florida , September 19, 2014 /PRNewswire/ ... biotech companies release latest developments, patents and results of ... (OTC: GNSZ), Eli Lilly and Company (NYSE: ... ), Celgene Corporation (NASDAQ: CELG ) and ... (OTCQB: GNSZ), a leader in developing prodrug therapeutics for ...
(Date:9/19/2014)... , September 19, 2014 ... 53rd European Society for Paediatric Endocrinology (ESPE) Meeting  ... science and medical research in the field of growth  ... KGaA, Darmstadt, Germany , today announced ... (GGI) for 2014. The awards were announced during a ...
(Date:9/18/2014)... About POCT POCT, ... clinical laboratory. It helps in making fast clinical ... medication. POCT is gaining popularity due to the ... as diabetes, heart disease, and obesity. It is ... to minimize errors during the diagnosis of patients. ...
(Date:9/18/2014)... DUBLIN, Ireland , September 18, ... ,Research and Markets ( http://www.researchandmarkets.com/research/czvg3s/biocompatible ) ... "Biocompatible Materials - Global Strategic ... offering. ,     (Logo: http://photos.prnewswire.com/prnh/20130307/600769) ,This report ... Materials in US$ Million by the ...
Breaking Biology Technology:Biotech Companies Pushing Sector Higher With Recent Therapeutic Advancements & Patent Approvals - Company Wins Summary Judgment For Prodrug Patent 2Biotech Companies Pushing Sector Higher With Recent Therapeutic Advancements & Patent Approvals - Company Wins Summary Judgment For Prodrug Patent 3Biotech Companies Pushing Sector Higher With Recent Therapeutic Advancements & Patent Approvals - Company Wins Summary Judgment For Prodrug Patent 4Biotech Companies Pushing Sector Higher With Recent Therapeutic Advancements & Patent Approvals - Company Wins Summary Judgment For Prodrug Patent 5Biotech Companies Pushing Sector Higher With Recent Therapeutic Advancements & Patent Approvals - Company Wins Summary Judgment For Prodrug Patent 6Biotech Companies Pushing Sector Higher With Recent Therapeutic Advancements & Patent Approvals - Company Wins Summary Judgment For Prodrug Patent 7EMD Serono Awards Grant for Growth Innovation (GGI) for the First Time 2EMD Serono Awards Grant for Growth Innovation (GGI) for the First Time 3POCT Market in China 2014-2018 2Biocompatible Materials - Global Strategic Business Report 2014 2Biocompatible Materials - Global Strategic Business Report 2014 3
... Squibb,Company (NYSE: BMY ) today announced that the ... of the Board. Mr. Cornelius, who,was named chief executive ... as well. Mr. Cornelius, current employment contract, which,expires in ... Lewis B.,Campbell, chairman, president and CEO, Textron Inc., as ...
... Feb. 12 NanoLogix, Inc. (OTC:,NNLX) a ... is currently featuring broadcast articles on the ... near Erie, Pennsylvania.,The articles, produced by Lisa ... Environment Report", began airing on various affiliated ...
... 12 The Board of,Directors of Baxter International Inc. ... $0.2175 per share of Baxter common stock., This ... was,increased earlier this year by 30 percent. This quarterly ... record as of March 10, 2008., Baxter International ...
Cached Biology Technology:Bristol-Myers Squibb Board Elects James M. Cornelius Chairman of the Board 2National Public Radio (NPR) Features Broadcast Articles on NanoLogix Hydrogen Bioreactor Operation at Welch's Foods 2
(Date:9/18/2014)... in the eastern Mediterranean Sea pose a major threat ... to expand as the climate warms, a new study ... led by Dr Adriana Vergs of UNSW Australia and ... Studies in Spain, is published in the Journal ... than 1000 kilometres of coastline in Turkey and Greece, ...
(Date:9/18/2014)... world-leading provider of scientific, technical and medical information ... Society (ARMS), recognized the academic research achievements of ... Researcher of the Year Awards. , The award ... Centre and in conjunction with the ARMS 2014 ... and New Zealand,s scientific community. Guest of honour ...
(Date:9/18/2014)... Sticklebacks, the roaches of the fish world, are the ... control body shape. They,ve moved from the ocean into ... the world, each time changing their skeleton to adapt ... and freshwater populations of sticklebacks now have turned up ... evidence that a simple change in that gene,s regulation ...
Breaking Biology News(10 mins):Tropical fish a threat to Mediterranean Sea ecosystems 2Elsevier and Australasian Research Management Society award scientists at Scopus ceremony 2Counting fish teeth reveals regulatory DNA changes behind rapid evolution, adaptation 2Counting fish teeth reveals regulatory DNA changes behind rapid evolution, adaptation 3
... , KANSAS CITY, MOTwo opposing teams battle it out ... One, the activators, keeps DNA open to enzymes that ... effort by twisting DNA into an inaccessible coil around ... to DNA by enzymes that elongate an RNA strand. ...
... MA A team of scientists, including faculty at the ... that influences survival time in amyotrophic lateral sclerosis (ALS, also ... Nature Medicine , describes how the loss of activity ... people with the disease. When coupled with a UMMS study ...
... disease and infection might be used as weapons is truly ... weapons have been around since ancient times. * ... medicines have made the world a safer place against a ... remains all too easy today to uncork a nasty cloud ...
Cached Biology News:Controlling gene expression: How chromatin remodelers block a histone pass 2Controlling gene expression: How chromatin remodelers block a histone pass 3Scientists identify new gene that influences survival in ALS 2Boston subway system to be used to test new sensors for biological agents 2
...
...
... Streptavidin Sepharose High Performance, 5 ml. ... used in HiTrap Streptavidin columns for ... for packing into Tricorn 5/50 GL, ... larger scale purifications are required.Extremely useful ...
Luminometers...
Biology Products: