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Sermo Announces New Client Center with Advanced Mining and Monitoring of Organic Physician Dialog
Date:7/14/2010

Since launching in 2006, more than 115,000 physicians have joined Sermo to discuss a wide range of issues spanning clinical cases, pharmaceuticals, practice management, and healthcare reform. Sermo allows clients to tap into this peer-to-peer dialog to gain market intelligence and increase brand awareness through a variety of products that leverage its social media platform. Beyond the Client Center, Sermo offers targeted surveys, private online focus groups, and client posts that educate and inform MDs across multiple specialties simultaneously.

"The Sermo Client Center is a major leap forward for our clients and for us as a company," said Founder and CEO Dr. Daniel Palestrant, MD. "In 2007, we delivered the Sermo Dashboard, which for the first time allowed companies to observe unsolicited physician discussions. With the new Sermo Client Center, we've made advancements across the board that we believe will change the way companies do research and evaluate physician perceptions."

New Sermo Client Center offerings include:

Improved ability to mine content about a brand or area of interest

  • Search both comments and posts, providing access to 20x more content
  • Narrow-down and prioritize relevant posts with advanced filtering
  • Generate customized search results using powerful search logic

Highly personalized monitoring of peer-to-peer discussions

  • Receive email alerts based on topics of interest/keywords
  • Follow discussions and see live updates as new content appears
  • Save customized search results and share them with colleagues

Enhanced user experience with
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SOURCE Sermo
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